Sr. Specialist Channel Activation

At adidas, we have a clear purpose: “Through sport, we have the power to change lives.” The Channel Activation Team acts like an internal agency that powers Retail, Franchise, and Wholesale points of sale with compelling, consistent, and efficient activation tools and experiences.

Key Responsibilities

• Seasonal & Annual Planning: Support local Channel Activation and Visual Merchandising teams in briefing sell-in and in-season materials to ensure campaign readiness.
• Tool Creation & Delivery: Adapt channel activation executions and commercial support materials, including playbooks, in-store guidelines, sell-in materials, and in-season toolkits, for physical and digital points of sale.
• Collaborate with Brand, Operations, and Digital teams to adapt regional or global assets for the local market.
• Rollout & Openings: Support the preparation and implementation of tools, spaces, and fixtures for local store openings and in-market activations.
• Execution Excellence: Implement local marketing campaigns according to the Channel Planning calendar, ensuring On-Time and In-Full delivery.
• Track execution quality, provide feedback, and help resolve local execution challenges while maintaining brand standards.
• Operational Efficiency: Support process efficiency, workload management, and the centralization and sharing of tools and resources.
• Assist in maintaining standardized tools such as fixture maps and campaign timelines.
• Governance & Consistency: Track local campaign spend against approved budgets and support training updates and local knowledge-sharing.

Key Relationships

• Country Retail, Franchise, and Wholesale Teams
• Country and Regional Omnichannel Teams
• Country Concept to Consumers
• Country Brand Communication
• Country Store Development Team
• Country Digital Partner Commerce Team
• Point-of-Sale Execution Agencies

Knowledge, Skills and Abilities

• Ability to execute activation toolkits and assets across diverse retail formats and channels.
• Strong understanding of brand consistency, retail environments, and consumer touchpoints.
• Excellent project management skills with the ability to handle multiple campaigns, special projects, and deadlines.
• Strong communication and stakeholder management skills across regional teams.

Requisite Education and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Three years of experience in Brand Activation, Retail Marketing, or Omnichannel campaign execution.
• Fluent English and Spanish verbal and written communication skills; other languages are a plus.
• Experience managing cross-functional collaboration with point-of-sale execution agencies, Digital, and Commercial Teams.

adidas fosters a culture built on courage, ownership, innovation, teamplay, integrity, respect, and diversity, equity, and inclusion.