Purpose & Overall Relevance for the Organization
At adidas, we have a clear purpose: “Through sport, we have the power to change lives.” The Marketplace Development Team supports the future of the country marketplace by creating a connected, consumer-centric ecosystem that drives profitable growth across Retail and Wholesale channels.
The team translates consumer insights into actionable strategies that elevate the Consumer Journey and Consumer Experience, integrate digital and physical touchpoints, and deliver sustainable, long-term business impact.
Key Responsibilities
- Support market performance tracking and reporting by consolidating sell-out data across Retail and Wholesale channels, coordinating with external agencies, and developing insight-driven analyses.
- Support the development and activation of key trading zones and marketplace ecosystems by providing channel insights, performance data, and actionable recommendations.
- Implement trading zone strategies with Country Channel Planning, Channel Activation, and Visual Merchandising teams.
- Coordinate Country Marketplace ecosystem development initiatives across Wholesale, Retail, Franchise, and Business Development teams.
- Partner with Business Development, Real Estate, and Wholesale teams to identify synergies and provide visibility of projects and opportunities.
- Monitor Service Level Agreements, support brand execution tools, and contribute to improving retail and consumer experience standards.
- Coordinate special projects and programs with internal stakeholders and external service providers; track performance and report results.
- Support the Senior Manager in implementing regional Marketplace Operations & Rollout priorities and aligning country initiatives with regional strategy, brand values, and sustainability objectives.
Key Relationships
- Regional and Country Omnichannel Marketing teams
- Regional Marketplace Operations & Rollout team
- Country Concept-to-Consumer teams
- Regional Marketplace Transformation team
- Country Wholesale, Retail, and Franchise teams
- Country Buying and Trading teams
- Country Business Development and Real Estate teams
- External agencies and service providers
Knowledge, Skills & Abilities
- Strong understanding of marketplace operations across Retail and Wholesale channels.
- Strong analytical, project management, communication, collaboration, and stakeholder management skills.
- Strong attention to detail and organizational skills.
- Ability to manage multiple projects and priorities in a dynamic environment.
- Consumer-centric mindset and passion for premium brand experiences.
- Advanced and fluent English communication skills, written and spoken.
Requisite Education and Experience / Minimum Qualifications
- Bachelor’s degree in Business, Marketing, or a related field.
- Minimum of five years of experience in Marketplace Operations, Retail, Commercial Management, or a related area, preferably in sporting goods, fashion, or consumer goods.
- Experience coordinating cross-functional initiatives and managing external agencies or service providers.
- Experience in a matrixed, international organization is preferred.
Culture and Inclusion
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion to create belonging and reflect the diversity of its consumers and communities.