Purpose & Overall Relevance for the Organization
- Bring consumer and kids’ insights into your concepts.
- Execute the category direction.
- Work with all creation functions to deliver product concepts.
- Create ranges within the category from both a brand and commercial point of view.
Key Responsibilities
- Proactively manage range direction.
- Propose a clear direction for the range and how to move it on.
- Show full understanding of the product creation process while managing all tasks within the given time frames, with special attention to speed to market.
- Work within cross-functional teams and with interlinked departments to enable an efficient product creation process with an optimum product outcome.
- Actively analyse business, draw conclusions, and propose action steps.
- Maintain strong knowledge of product information systems and interlinking functions, including clarity on respective timelines.
- Use product expertise to create industry-leading products.
- Prepare and present projects with the respective audience in mind using relevant structure and content.
- Work on projects and follow up on project development with the support from the line manager.
Key Relationships
Maintain a strong relationship and ensure constant dialogue and feedback with the Kids BU cross-functional team, including Design, Product Development, Materials, Costing, and Planning.
Knowledge, Skills and Abilities
- Deliver information clearly and effectively with solid negotiation skills.
- Cooperate well and effectively to maintain trustful relationships.
- Work independently as well as part of a team.
- Plan and prioritize daily working time effectively, with the ability to work in a fast-paced environment.
- Knowledge of footwear creation or merchandising.
- Strong analytical skills; solution-driven and result-oriented.
- Ability to travel.
- Passion for sport and kids’ footwear.
Requisite Education and Experience / Minimum Qualifications
- College degree, preferably in marketing, business, textile, or fashion.
- Minimum of 5 years of product marketing experience with a footwear background.
- Experience in kids’ products is helpful.
- Basic English reading and writing skills.
- PC skills, including Microsoft Office programs, especially PowerPoint and Excel.
Culture and Inclusion
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company is committed to diversity, equity, and inclusion and to fostering a culture of belonging.