Sport Marketing Manager

Key Responsibilities

Sports Marketing Strategy & Portfolio Management

• Lead the development and execution of the local Sports Marketing strategy and plan, aligned with business objectives, brand priorities, and the global Sports Marketing strategy.
• Identify market opportunities across priority sports and categories and translate them into strategic initiatives.
• Develop and manage a portfolio of athletes, teams, federations, and other Sports Marketing partners.
• Evaluate the partner portfolio and recommend opportunities to strengthen or optimize investments.

End-to-End Sports Marketing & Product Management

• Develop and improve Sports Marketing operating processes and partner servicing from contracting and onboarding through planning, activation, product servicing, performance review, and renewal.
• Lead seasonal product planning, forecasting, ordering, allocation, delivery, and inventory management for Sports Marketing partners.
• Coordinate partner-specific product needs and product creation projects with local, regional, and global teams.
• Identify and resolve operational gaps to improve efficiency, partner experience, and execution quality.

Partnership Management & Servicing

• Deliver day-to-day service to contracted partners and maintain trusted relationships throughout the partnership lifecycle.
• Oversee contractual rights, obligations, access, appearances, product requirements, and other deliverables.
• Build relationships with athletes, teams, federations, agents, leagues, and sporting organizations.
• Provide on-the-ground support for Sports Marketing activities, partner engagements, and sporting events.

Partner Leveraging & Brand Activation

• Integrate Sports Marketing partners into brand initiatives, campaigns, product launches, and consumer activations.
• Develop leveraging plans that maximize the brand and business impact of partnerships.
• Collaborate with Brand Communications, Category, and Visual Merchandising teams across Vietnam.

Contract, Budget & Governance

• Lead contract negotiations in line with strategic priorities, market value, budget parameters, and global guidelines.
• Manage the local Sports Marketing and partner budget, including forecasting and resource utilization.
• Monitor contractual deliverables and maintain documentation, reporting, and tracking.

Knowledge, Skills and Abilities

• Strong negotiation and commercial decision-making skills.
• Strategic marketing experience with excellent interpersonal and influencing capabilities.
• Deep understanding of the Vietnam sporting landscape and established sports-industry relationships.
• Proven Sports Marketing and Brand Activation experience.
• Strong planning, strategic development, multitasking, and commercial skills.

Minimum Qualifications

• University degree in Marketing or a related field.
• Minimum 5 years of experience in the sports marketing industry.
• Fluent English and proficient local-language skills.
• Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint.

At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company is committed to diversity, equity, and inclusion.