Specialist Omnichannel Execution - Area Visual Merchandiser - Eastren Provance

Purpose & Overall Relevance for the Organisation

Drive the implementation of best practice visual merchandising and in-store communication standards to create a strong consumer journey, highlighting product features and brand stories to drive sell-through and ensuring consistency of execution across a portfolio of stores.

Key Responsibilities

• Drive the implementation of best practice visual merchandising and in-store communication standards across a portfolio of stores.
• Train, guide, and motivate In-Store Visual Merchandisers to deliver excellence across the market in DTC and WHS environments.
• Cascade brand and visual merchandising guidelines to store teams.
• Guide teams on consumer journeys, store layout, capacities, product density, color flow, mannequin styling, visual merchandising standards, and in-store communication materials.
• Assist in measuring and reporting retail productivity and recommend improvements.
• Use consumer profiles, retail KPIs, and the OTG strategy to guide decision-making.
• Provide field and store insights to support campaign planning.
• Ensure campaign readiness at store level, including plug-and-plays, installation permits, reporting documentation, and supplier coordination.
• Highlight opportunities to improve processes and implementation efficiency.
• Audit and order visual merchandising tools for stores.
• Gather and consolidate visual merchandising and campaign performance input for delivery to Hub and Global teams.
• Lead new store openings and oversee in-store visual merchandising support.
• Audit and report on DTC and WHS touchpoints across key Trade Zones.
• Provide visual merchandising training and in-store support for WHS retailers.
• Report on adidas executions and competitor activations based on on-the-ground analysis.

Knowledge, Capabilities and Experience

• Proactive approach to strategy implementation and stakeholder communication.
• Strong interpersonal and communication skills in a fast-paced, competitive environment.
• Knowledge of retail, visual merchandising, retail marketing, and presentation.
• Strong project and planning skills with a highly organized, completer mentality.
• Understanding of store KPIs and commercial decision-making.
• Ability to translate sales and category reporting into in-store merchandising strategies.
• Knowledge of customer service principles and processes.
• Ability to learn and adapt quickly.
• Inspirational attitude and ability to build effective working relationships.
• Proficiency in spoken and written English.
• Skilled in PowerPoint and Excel.

Minimum Qualifications

• Minimum two years of experience in a sports or fashion customer- and commercially focused retail environment, or an equivalent combination of education and experience.
• Ability to communicate effectively with customers and store personnel.
• Availability for flexible schedules, including evening, overnight, and weekend shifts.
• Ability to manage a portfolio of stores.
• Valid Saudi driver's license.

Company Culture

At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamwork, integrity, and respect. The company emphasizes diversity, equity, and inclusion as core parts of its culture and talent processes.