Senior Specialist Trade Marketing / Retail Marketing

Purpose & Overall Relevance for the Organization

Ensure brand presence and sell-through at store level across all wholesale channels within Turkey by implementing retail marketing plans across windows, ISC, POS/POP and campaign pillars. Ensure seamless coordination between global design agencies, local print agencies, VM teams and channel teams, including consumer activations that drive store traffic.

Key Responsibilities

• Provide input to the local go-to-market plan based on channel, account and store requirements.
• Update the campaign calendar in coordination with HUB, CTC and Merch teams.
• Prepare local window activation and in-store communication briefs in line with global toolkits.
• Develop agency and partner relationships and brief and debrief agencies to finalize local assets.
• Ensure timely delivery and correct usage of all assets.
• Cooperate with VM and wholesale teams to ensure excellence in execution.
• Analyze campaign KPIs and suggest actions where needed.
• Implement campaign and account-specific marketing activation plans.
• Support new store openings and refits by delivering trade marketing assets on time and in full.
• Track budgets for trade marketing executions.

Requirements

• Minimum 3 years of experience in retail and/or trade marketing.
• Bachelor’s degree in a related field.
• Previous experience in a global and local matrix organization.
• Consumer goods and/or sporting goods industry experience preferred.
• Strong interpersonal, influencing, relationship management and coordination skills.
• Creativity and attention to detail.
• Experience working with creative, print, activation or event agencies.
• Fluent English, verbal and written.
• Basic Outlook and Word skills; advanced Excel and PowerPoint skills.

Culture

adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity and respect. The company is committed to diversity, equity and inclusion and to building an inclusive culture.