Senior Specialist Omni Wholesale

Purpose & Overall Relevance for the Organization

Lead the development, execution, and optimization of omni-channel marketing and activation within the wholesale channel. Build plans that drive strong business growth and elevate brand KPIs. Partner closely with Key Accounts Sales teams and strategic retail and fashion partners to deliver best-in-class brand experiences and maximize sell-through across channels.

Key Responsibilities

• Drive the creation of the seasonal account plan in alignment with the global campaign strategy, local moments, and key calendar moments.
• Ensure global guidelines meet accounts’ omni-channel marketing requirements.
• Create plans for additional country- or account-specific omni-channel marketing needs.
• Supervise and support the Omni-Channel Specialist in account management and account marketing plans.
• Plan and gain approval for initiatives aligned with global and local brand guidelines.
• Execute the seasonal account marketing calendar to ensure adidas wins at the point of purchase by category against agreed KPIs.
• Execute brand concepts for key destination doors in collaboration with Brand Activation, Sales, and Back to Trade Omni teams.
• Create bespoke moments for relevant partners based on their category focus.

Omni-Channel Wholesale Planning & Execution

• Forecast and manage budgets based on the seasonal calendar, strategy, and order book.
• Oversee sell-out support budgets and ensure cross-functional alignment with Sales, Finance, and the line manager.
• Ensure on-budget delivery and compliance with internal audit requirements.
• Drive best-in-class space management and omni-channel executions.
• Support vendor, supplier, and agency sourcing and training.
• Provide feedback on global toolkits to enhance wholesale execution standards.
• Support the development and rollout of consumer activations across CRM, DPC, social, and partner channels.
• Coordinate Back-to-Trade deliverables with DTC teams, including training, reporting, and implementation.
• Contribute to promotional and traffic-driving initiatives to maximize retail conversion.
• Communicate localized go-to-market strategy during sell-in and ensure excellence in sell-out execution.
• Support seasonal sell-in presentations and showroom launches with MOPS, OMNI, and CTC.

Training & Reporting

• Prepare reports on the implementation of all omni-channel initiatives.
• Provide detailed budget reporting across omni-channel executions.
• Deliver training to the Back to Trade field team and partner store teams.
• Maintain ongoing alignment with the Omni-Channel Manager to ensure seamless account activation.

Knowledge, Skills, and Abilities

• Marketing and sales knowledge or experience across sport and fashion/lifestyle.
• Strong collaboration ability.
• Key Account Management and negotiation skills.
• Retail expertise and visual awareness.
• Solution-oriented approach balancing brand equity with commercial channel relevance.
• Proven experience in trade marketing, brand marketing, and account management.
• Excellent presentation skills.
• Basic Outlook, Excel, and Word skills; advanced PowerPoint skills.

Requisite Education and Experience / Minimum Qualifications

• University degree in business or equivalent professional experience, ideally in Sales and/or Marketing.
• Over 4–5 years of retail, sales, and/or marketing experience.
• Fluent in English.
• Arabic and English proficiency is a plus.

Culture

adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.