Senior Specialist Media - EM South (Contract Role)

Purpose & Overall Relevance for the Organisation

Support in driving EM South business objectives via its own eCom channels. Assist in managing Paid Search, Paid Social, Display, Affiliate, audience management and creative to establish the adidas owned digital channels as the online destination of choice for consumers.

Key Responsibilities

• Enable the implementation of Paid Search, Paid Social, Display, Affiliate, audience management strategies and more for South Africa.
• Manage the relationship with creative agencies to drive on-time implementation in paid media platforms.
• Push the creative boundaries, test for best performance and drive best practice.
• Collaborate and work with the media agency across Performance Media channels to meet agreed targets.
• Assist in driving partnerships with key technology providers.
• Ensure financial processes are followed accurately and timely.
• Complete monthly and quarterly reporting.
• Work cross-functionally with Brand, eCom, Retail and Hub team stakeholders within Emerging Markets.

Key Relationships

• EM Digital Activation team
• eCom Channel team
• EM South Marketing Activation team
• External media agency
• External creative agency

Knowledge, Skills and Abilities

• Bachelor’s degree required in Marketing, Digital Advertising, Media, Business or a related field.
• 5–7 years of hands-on Paid Media and Digital Marketing experience, agency or client side.
• Experience working with large performance media budgets split across multiple channels and campaigns.
• Working knowledge of Google, Meta, Display, App, Affiliate and Analytics marketing platforms.
• Ability to deliver cross-channel reporting, review paid media platform performance and propose optimisation opportunities.
• Keen eye for creative best practice and ability to drive high-quality output from agencies.
• Up to date with the latest trends and best practices in online marketing.
• Strong written and oral communication skills and ability to quickly build strong relationships.
• High attention to detail, strong analytical skills and excellent organisational and planning abilities.
• Proficient in written and spoken English.

Culture

At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity and respect. The company is committed to diversity, equity and inclusion and to fostering a culture of belonging.