Senior Product Manager, Running Footwear

Purpose & Overall Relevance for the Organization

• Be the consumer and sport expert.
• Influence and execute the category direction.
• Work with all necessary functions to deliver category business objectives.
• Create ranges within the category from both image and commercial points of view.
• Lead and develop your team.

Key Responsibilities

• Influence and implement strategic category direction and proactively set range direction.
• Identify new business opportunities to drive innovation and commerciality.
• Drive the product creation process while managing all tasks within given time frames.
• Act as a role model for other team members regarding the product creation process.
• Show leadership through living the brand values.
• Build and maintain strong relationships with cross-functional and interlinked departments to enable an efficient product creation process and ensure product excellence.
• Proactively analyse business, draw conclusions, and act upon them to drive profitability and efficiency.
• Maintain strong knowledge of product information systems and interlinking functions, including respective timelines.
• Use product expertise to create industry-leading products.
• Partner with markets on product and ranging discussions.
• Prepare and present ranges and business topics to relevant audiences using appropriate structure and content.
• Identify projects to optimize category performance, work independently, and steer projects to completion.
• Manage direct reports, develop their functional and social skills, and ensure structured onboarding for new team members.

Key Relationships

Maintain strong relationships and constant dialogue and feedback with business units, cross-functional teams including Design, Development, Materials, Costing, and Planning, markets, and relevant third parties.

Knowledge, Skills and Abilities

• Strong communication skills, including effective negotiation and clear communication of information.
• Ability to address conflicts and work toward diplomatic solutions.
• Openness to change and support for change management execution.
• Ability to cooperate effectively and maintain trustful relationships.
• Basic leadership skills.
• Ability to work independently and as part of a team.
• Efficient planning and prioritization skills.
• In-depth knowledge of running footwear.
• Advanced analytical skills; solution-driven and results-oriented.
• Ability to travel.
• Passion for sports.

Requisite Education and Experience / Minimum Qualifications

• College degree, preferably in marketing, business, textile, or fashion.
• Minimum of 7 years of product marketing experience with a footwear background.
• Merchandising experience is helpful.
• Fluent in English.
• PC skills, including MS Office programs.

Culture and Inclusion

Adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion to create belonging and connect authentically with consumers and communities.