Product Manager Apparel, ORI/BB

Purpose & Overall Relevance for the Organization

• Bring consumer and sport/street insights into concepts.
• Execute the category direction and drive implementation.
• Work with all creation functions to deliver product concepts and execute strategic plans to win local markets.
• Create ranges within the category from both an image and commercial point of view.

Key Responsibilities

• Proactively manage range direction and sharpen the creation direction within the sport/street area to create leading products winning the market.
• Propose a clear strategy for the range and execution plan, and be considered as a range expert by key relation teams and markets.
• Manage product creation tasks within given time frames, with special attention to speed to market.
• Work within cross-functional teams and interlinked departments to enable an efficient product creation process and optimum product outcomes.
• Analyze business, draw conclusions, and propose action steps.
• Maintain and enable smooth product information updates using product information systems.
• Prepare and present ranges and business-related topics using relevant structure and content.
• Provide input for setting the Concept to Consumer direction and implement it into relevant ranges with CtC counterparts.
• Work independently on projects and follow up on project development to ensure delivery.

Key Relationships

• Maintain strong relationships and constant dialogue with the business unit and other business units.
• Collaborate with cross-functional teams including Design, Operations, Materials, Costing, Planning, and Process.
• Work with the footwear team to create concrete head-to-toe looks.

Knowledge, Skills and Abilities

• Strong knowledge of the sport/street industry and local market landscape.
• Deep product creation, consumer, and retail knowledge for different needs within the GCA market.
• Strong communication and relationship-building skills.
• Ability to work independently and in a team in a fast-paced environment.
• Strong analytical, solution-driven, and result-oriented approach.
• Ability to travel.
• Interest in lifestyle and/or fashion and passion for sport.

Requirements

• College degree, preferably in marketing, business, or fashion.
• Minimum of 5 years of product marketing experience with an apparel background in sport, street, or fashion brands; large business scale experience preferred.
• Experience in trade, vertical retail business models, or sales is helpful.
• Fluent in English.
• PC skills, especially PowerPoint and Excel.

Culture and Inclusion

adidas promotes a winning culture based on courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion to foster belonging and connect authentically with consumers and communities.