Manager Sports Marketing, Baseball, Basketball, US Sports, Outdoor, Training

Purpose & Overall Relevance for the Organization

Drive an effective and efficient sports marketing portfolio for the selected focus concepts in key category in country or cluster in full alignment with Global Sports Marketing, Local Brand Communication and Local Business Units.

Key Responsibilities

• Create local portfolio planning based on input from Global.
• Negotiate, acquire and evaluate partners for the category.
• Manage the category budget, including operating expenses.
• Manage execution of the marketing working budget plan.
• Provide input to contract approval, asset management and global bonus program processes.
• Activate partners with local brand activation and membership teams.
• Manage and support event organization.
• Manage the right footwear colorway at the right timing.

Key Performance Indicators

• Share of search by country, key city, category and franchise name.
• Share of voice in key sports events.
• Relevant and timely partner portfolio.
• Brand net sales.
• Compliance with sports marketing expense guidelines.
• Signing new athletes.

Knowledge, Skills and Abilities

• Strong interpersonal and relationship management skills.
• Experience leading and managing a diverse team.
• Deep sports marketing knowledge.
• Strong influencing skills.
• Basic MS Office skills.
• Experience in both market and above-market organizations preferred.
• Advanced English and native Japanese.
• Knowledge, experience, connections and expertise in baseball preferred.

Qualifications

• University degree in business with a marketing focus and ideally exposure to sports, or equivalent professional experience.
• At least 3–5 years of experience in a relevant field.
• Communication and negotiation skills.
• Passion for sports.
• Knowledge of sports categories preferred.
• Relationships with key people in the sports marketing world preferred.

Key Relationships

• Internal peers reporting to the Brand Activation Lead.
• Sports marketing leads, market channel leads, business unit initiative teams and Global Sports Marketing.
• External management agencies, agents, club teams, schools, associations, federations, organizations and coaches.

At adidas, we foster an athlete’s mindset through courage, ownership, innovation, teamplay, integrity and respect. We believe diversity, equity and inclusion create belonging and strengthen our brand.