Purpose & Overall Relevance for the Organization
Implement consumer-facing activities at retail and digital consumer touchpoints across one of the most important Sport Accounts. Help develop the Cluster implementation plan within the EE Omnichannel strategy and implement it with excellence in East Europe.
Key Responsibilities
- Implement the EE Omnichannel Marketing plan for key omnichannel retailers in East Europe.
- Execute the marketing plan with focus on quality, efficiency and consistency across all consumer touchpoints.
- Translate consumer needs into creative account and banner executions.
- Deliver digital experiences for demanding consumer groups.
- Collaborate with DPC and cross-functional teams to deliver digital campaigns.
- Create consumer activations that build interest in the adidas brand and increase demand.
- Drive full-price sell-through and brand presentation against offline and online KPIs.
- Own account marketing plans and calendars with Sales Managers.
- Manage the activation budget, including SWB, to ensure efficiency and ROI.
- Use Power BI reporting and manage marketing plans in collaboration with Sales, Sales DPC and GTM.
- Improve brand and product knowledge among store staff with the East Europe Product Trainer.
- Deliver impactful consumer activations with account teams.
- Manage budget, communication flow, reporting and plan execution.
- Deliver sell-in materials and presentations with the Sales team.
Key Relationships
East Europe Cluster Sport Accounts Sales and Sales DPC teams, East Europe Cluster Omnichannel team, East Europe GTM Football and Outdoor teams, East Europe Brand Communications and Spoma team, EU WHS team, account representatives and external suppliers.
KPIs
- Net sales, market share and Brand NPS
- Traffic, sell-out and conversion
- Budget management efficiency and accuracy
- Digital campaign ROAS, CPA and search demand
Knowledge, Skills and Abilities
- Knowledge of the full marketing mix across B&M, digital and events
- Understanding of digital activation KPIs
- Business acumen and fluency in retail KPIs
- Project management and marketing budget management skills
- Advanced MS Office skills
- Sport category experience or interest is an advantage
- Knowledge of Adobe, Corel or Photoshop is an advantage
- Strong negotiation and networking skills
- Business English
Minimum Qualifications
- 5+ years of experience in marketing project execution
- University degree in Business or equivalent
- Fluent English
Culture and Inclusion
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity and respect. adidas is committed to diversity, equity and inclusion and fostering a culture where employees and consumers feel a sense of belonging.