Manager, GTM Performance

Key Responsibilities

Seasonal GTM Planning & Process Leadership

• Own and orchestrate the full GTM calendar for the country, ensuring all milestones, deadlines, and cross-functional deliverables are aligned with global and SEA timelines.
• Translate SEA GTM direction into locally executable plans aligned with consumer insights, channel priorities, and market opportunities.
• Lead GTM workshop readiness through country, category, and franchise planning, representing local market perspectives in seasonal GTM workshops.
• Facilitate local GTM execution across pre-lines, range building, sell-in, SMM / Brand Days, and post-season reviews.

Assortment & Range Management

• Partner with Category & Merchandising to translate global concepts into localized assortments.
• Lead product segmentation and distribution strategies across wholesale, key accounts, ecommerce, and adidas-owned retail environments.
• Support demand planning through seasonal priorities, volume guidance, and market input.

Commercial & Channel Readiness

• Equip sales teams with seasonal product stories, segmentation briefs, and sell-in tools.
• Collaborate with Key Account Managers and Retail Operations to ensure marketplace consistency and brand elevation.

Cross-Functional Alignment

• Connect Brand Activation, Merchandising, Sales, Retail, and Supply Chain teams.
• Align teams on seasonal priorities, hero stories, channel focus, and commercial targets.
• Partner with Brand Activation on consumer-relevant campaigns and in-store experiences.

Consumer & Market Insights

• Monitor competitor activity, pricing dynamics, consumer behavior, and channel trends.
• Identify local relevance opportunities while maintaining brand consistency.
• Provide actionable market feedback on assortment needs, competitive positioning, and pricing.

Performance Optimization

• Lead post-season analysis of product performance, sell-through, distribution, and campaign effectiveness.
• Provide insights to improve assortments, channel allocation, and storytelling.
• Use reporting and performance dashboards to monitor GTM effectiveness and identify commercial opportunities.

Key Relationships

• SEA Category & Merchandising Teams
• Country Brand & Activation Team
• Country Sales & Key Account Teams
• Retail Operations & Visual Merchandising
• Demand Planning & Supply Chain

Knowledge, Skills & Capabilities

• Strong understanding of local consumer trends, marketplace dynamics, and channel needs.
• Knowledge of assortment planning, product segmentation, and commercial execution across wholesale, retail, and digital channels.
• Ability to translate SEA GTM direction into local execution plans.
• Strong analytical and stakeholder management skills.
• Strong organizational and project management skills.
• Commercially aware, solution-oriented, and comfortable in a fast-paced environment.
• Proficiency in Microsoft Office and familiarity with merchandising or BI tools.

Education & Experience Requirements

• Bachelor’s degree in Business, Marketing, Merchandising, or a related field.
• 5+ years of experience in GTM, Merchandising, Category Management, or Commercial roles, preferably in sportswear, fashion, FMCG, or retail.
• Experience with cross-functional teams in a regional or global organization is a plus.

Success Measures

• On-time and flawless GTM execution across all channels.
• Improved sell-through, product adoption, and assortment relevance.
• Strong alignment and readiness across commercial teams.
• Enhanced consumer experience through consistent marketplace storytelling.
• Delivery of seasonal revenue, profitability, inventory, and brand KPIs.

Culture and Inclusion

At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. adidas is committed to diversity, equity, and inclusion and to fostering a culture where employees and consumers feel a sense of belonging.