Purpose & Overall Relevance for the Organization
Support the Brand Marketing Director in developing short- and long-term consumer-facing branding strategies and marketing activities that deliver results-driven programs, increase brand awareness, and drive commercial conversion of adidas Golf campaigns, products, technologies, innovations, and events. Build a deep understanding of the Global Brand Calendar and adapt it into a Japan Brand Calendar in alignment with the Brand Marketing Director, collaborating closely with the MD team, channel stakeholders, and the Global GOLF BU.
Key Responsibilities
- Support the Brand Marketing Director in driving short- and long-term brand strategies and executing seasonal marketing activities across Japan.
- Develop an understanding of the Global Brand Calendar and take ownership of adapting and executing a locally relevant Japan Brand Calendar in collaboration with MD and channel stakeholders.
- Ensure marketing activities align with global brand direction while meeting local business and consumer needs.
- Build and maintain strong relationships with the Global GOLF BU to ensure alignment, consistency, and effective communication across regions.
- Contribute to integrated marketing programs that enhance brand visibility, strengthen consumer engagement, and drive commercial performance.
- Collaborate with internal teams and external partners to ensure best-in-class execution across consumer touchpoints.
- Identify opportunities to improve processes, enhance brand impact, and optimize execution efficiency.
Role Scope
Specialized roles may be developed within the Brand Marketing team across Retail ISC, PR and Influencer Marketing, Digital Marketing, Production, and Creative Asset Development.
Key Relationships
Internal stakeholders include GOLF BU Japan, Brand Marketing Japan, Wholesale, Retail and eCom teams, Golf Global HQ Brand Marketing, and Creation Center Tokyo. External partners include media, advertising, creative, and ISC tool agencies.
Knowledge, Skills and Abilities
- Understanding and knowledge of the sports industry.
- Passion for and understanding of sports and golf.
- Collaborative communication mindset.
- Strong supervisory, analytical, and research skills.
- Ability to analyze data and formulate prioritized action plans within budget constraints.
- Proficiency in presenting analyses and action plans and obtaining alignment and sign-offs.
- Ability to foster strong relationships with stakeholders in Japan and globally.
- Willingness to travel nationwide and overseas.
- Business-level English and fluent Japanese.
Education and Experience
- University degree or equivalent work experience.
- Minimum five years of brand marketing experience or knowledge.
- Minimum five years of creative production management experience.
Culture and Inclusion
adidas promotes an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.