Purpose & overall relevance for the organisation
To support Licensed Football APP Design and Product Creation for Turkish and emerging-market products and teams. Drive and elevate technical graphic design execution while supporting product marketing and storytelling within the Creation Center Turkey.
This role covers design, technical product construction, materials, and process optimization, with a focus on speed to market, efficiency, and delivering margin expectations. It involves managing dedicated projects and driving end-to-end processes through cross-functional collaboration with T1, T2, local markets, and Sourcing.
The role translates product concepts, club briefs, and technical features into visual solutions and compelling product narratives.
Key responsibilities
Design (approximately 70%)
- Lead the creation of graphics across ranges and seasonal product collections.
- Translate product concepts into clear and impactful visual executions.
- Define the balance between sport, fashion, and culture through creative design solutions.
- Self-manage the creative process and execute according to given directions.
- Develop product-focused visual assets for presentations, milestones, and internal communication.
- Visualize designs using 3D tools.
- Execute design work according to adidas visual language and Corporate Identity guidelines.
- Collaborate with Development teams to ensure technical accuracy and feasibility.
- Drive continuous improvement of graphic execution standards and tools within the Creation Center.
- Ensure proper handover of tech packs into development, including sketches, detail sketches, fabric and trim indications, and artworks.
Product marketing (approximately 30%)
- Maintain accurate and complete product master data for downstream systems and processes.
- Manage product master data and attributes for go-to-market execution and sales-readiness milestones.
- Support product storytelling and positioning in line with category direction.
- Create sell-in and go-to-market tools such as presentations, product sheets, and visual toolkits.
- Contribute to range storytelling frameworks and communicate product benefits clearly.
- Drive seasonal product portfolio plans by aligning cross-functional teams and deliverables with strategic objectives.
- Support preparation of seasonal milestones and market deliverables.
- Analyze data to identify market patterns, consumer preferences, and product performance drivers.
- Monitor financial performance and product KPIs, including buying volume, revenue, margin, and sell-through.
Key relationships
Global Category Director, Emerging Markets Hub BU and Cluster GTM team, Sports Marketing and Teamsports Sales, Development and Sourcing teams, Creation Center stakeholders, and external business partners.
Knowledge, skills and abilities
- Strong graphic design skills, including Illustrator, Photoshop, Procreate, and Clo3D.
- Ability to translate club briefs into compelling visuals and stories.
- Understanding of product marketing and consumer communication principles.
- Strong attention to detail and executional excellence.
- Ability to manage multiple projects in a fast-paced environment.
- Strong interpersonal and communication skills for cross-functional work.
- Fluent English; another language relevant to key markets is preferred.
- Digital fluency in Office 365 and product and marketing tools.
Education and experience
- University degree in Graphic Design, Visual Communication, Product Design, or a related field.
- Minimum 3–5 years of relevant experience in graphic design and/or product marketing.
- Experience in apparel, sportswear, or performance product industries preferred.
- Proven experience working in cross-functional product creation environments.
Culture
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.