Manager Digital Campaign Management

Purpose & Overall Relevance for the Organization

The Campaign Management team sits within the Digital Ecosystem Marketing function. This role operates as the category owner for Basketball, Training, and Hype across all eCommerce platforms, driving digital activation, campaign excellence, and commercial performance end-to-end. It also serves as a key person for adidas-owned ecosystem channel activation, partnering with platform counterparts to co-create activations that sharpen brand storytelling while delivering measurable results.

Key Responsibilities

• Category Campaign Management and Execution: Lead end-to-end digital activation and campaign landing across eCommerce platforms to maximize SOV, traffic, and conversion.
• Ensure tight integration between eCommerce campaigns and brand communications to drive focused assortment sell-through.
• Orchestrate inline pack drops across all eCommerce stores.
• Ensure a seamless consumer journey, credible product storytelling, and cross-functional alignment from planning through post-launch amplification.
• Owned Ecosystem Activation: Plan and execute daily activations on owned ecosystem channels.
• Drive member experience optimization and enterprise WeChat recruitment in partnership with the Commercial team.
• Performance Tracking & Optimization: Monitor engagement, traffic, and sales KPIs in real time.
• Deliver data-informed recommendations to optimize UX, campaign mechanics, and platform tactics.
• Trend Monitoring & Innovation: Track industry trends, platform innovations, and competitor activity.
• Identify and drive test-and-learn initiatives and co-creation projects on owned channels.

Requirements

• 3–5 years of experience in campaign management, digital marketing, or eCommerce operations; hands-on product GTM experience is a plus.
• Sportswear industry background with passion for the categories is highly preferred.
• Proven ability to coordinate cross-functional execution in a matrixed organization and manage multiple concurrent workstreams.
• Basic platform negotiation and relationship management skills.

Culture and Inclusion

At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.