Manager Brand Communications, Team Sports

Brand Communication Planning & Execution

• Drive the development and execution of marketing strategies and plans aligned with China business strategies and global guidelines.
• Develop integrated action plans for Team Sports brand communications projects to maximize brand and product exposure and efficiency.
• Work with Product Marketing, Sports Marketing, Culture Marketing, and Retail Marketing teams on brand assets, trade fairs, and trade meetings.
• Monitor the evolving media environment and new media technologies and opportunities.
• Identify communication, co-op, and co-branding opportunities.

Management

• Ensure legally correct use of adidas trademarks and logos.
• Build and manage relationships with agency partners and media vendors.
• Brief Creative Services on desired retail presence and image.

Financial

• Follow, maximize, and control the Brand Communication budget.
• Suggest future Brand Communication budgets.
• Negotiate vendor quotations and evaluate pricing for Brand Communication purchases.

Systems and Processes

• Execute and track the Brand Communications plan.
• Implement quality control systems for materials containing the adidas logo.
• Coordinate launches with Category Merchandising and Sales.
• Coordinate processes with Retail Operations and Sales to ensure timely in-store implementation across the country.
• Evaluate campaign performance through research and project tracking, and compile quality reports.
• Benchmark brand perception and provide accurate Commitment and Payment requests.
• Integrate with PR and Creative Services.

Knowledge, Skills and Abilities

• Passion for and understanding of Team Sports, especially football and basketball.
• Strong team-player skills, integrity, communication, relationship management, empathy, and negotiation skills.
• Excellent creative, design, and art direction sense.
• Fluent English and Mandarin.
• Excellent presentation and organizational skills.

Requirements

• Minimum 3–5 years of experience in advertising or a communications department.
• Previous experience in advertising, PR, and Creative Services in China.
• Exposure to sports, brand or category marketing, and trade marketing.
• University degree or above, preferably in marketing or communications.
• Interest in participating in and learning about sports.

Company Culture

adidas promotes an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect, with a focus on diversity, equity, and inclusion.