Manager Brand Communications, Golf/Specialist Sports

Purpose & Overall Relevance for the Organization

The mission is to position adidas Golf/Specialist Sports as leading categories in China among consumers, sports players, and the industry, and to build and develop creative marketing strategies that generate demand for the adidas brand.

Key Responsibilities

Brand Communication Planning & Execution

• Drive the development and execution of marketing strategies and plans aligned with China business strategies and global guidelines.
• Develop integrated action plans for brand communications projects related to Golf and Specialist Sports to maximize brand and product exposure and efficiency.
• Work with Product Marketing, Sports Marketing, EIM, and Retail Marketing teams to support brand asset activities, trade fairs, and trade meetings.
• Stay current with the evolving media environment, new media technologies, and opportunities.
• Identify communication, co-op, and co-branding opportunities.

Management

• Ensure legally correct usage of adidas trademarks and logos.
• Source, establish relationships with, and manage agency partners and media vendors.
• Brief Creative Services to convey the desired retail presence and image.

Financial

• Follow, maximize, and control the Brand Communication budget.
• Suggest future Brand Communication budgets.
• Negotiate vendor quotations by setting clear objectives and expectations.
• Evaluate and recommend pricing levels for Brand Communication purchases.

Systems and Processes

• Execute and track the Brand Communications plan.
• Implement quality-control systems for materials containing the adidas logo.
• Coordinate launches with Category Merchandising and Sales.
• Coordinate processes with Retail Operations and Sales to ensure timely in-store implementation across the country.
• Evaluate campaign performance through research and project tracking, consolidating results into quality reports.
• Benchmark progress in consumer brand perception.
• Provide accurate and timely Commitment and Payment requests.
• Optimize integration with PR and Creative Services.

Training

• Implement a training and development plan for the brand communication team.
• Ensure the team understands marketing and branding at adidas.
• Participate in departmental training and development initiatives.
• Communicate brand communication information and initiatives to the company through internal communications.

Knowledge, Skills and Abilities

• Passion for and understanding of the category, with the ability to translate that passion into building the adidas brand.
• Strong team-player skills, integrity, communication, relationship management, empathy, and negotiation skills.
• Excellent creative, design, and art-direction sense.
• Fluent English and Mandarin required.
• Knowledge of sports, especially Golf and Tennis, and enthusiasm for participating in and learning about sports.
• Excellent presentation and organizational skills.

Minimum Qualifications

• Minimum 3–5 years of experience in advertising or communications.
• Previous experience in advertising, PR, and Creative Services in China.
• Exposure to sports, brand or category marketing, and trade marketing.
• University degree or above, preferably in marketing or communications.

adidas promotes a culture based on courage, ownership, innovation, teamplay, integrity, and respect, with a strong commitment to diversity, equity, and inclusion.