Manager Brand Communications, FB/BB/F1

Brand Communication Planning & Execution

• Drive the development and execution of marketing strategies and plans aligned with China business strategies and global guidelines.
• Create integrated action plans for brand communications projects related to teamsports, maximizing brand and product exposure and efficiency.
• Work with Product Marketing, Sports Marketing, Culture Marketing and Retail Marketing teams to support brand asset activities, trade fairs and trade meetings.
• Stay current with media environments, new media technologies and opportunities, communication opportunities, co-ops and co-branding.
• Manage correct use of adidas trademarks and logos, agency relationships, media vendors and creative services briefings.

Financial Management

• Control and maximize the Brand Communication budget in line with the Marketing Plan.
• Suggest future budgets, negotiate vendor quotations and evaluate pricing for Brand Communication purchases.

Systems and Processes

• Execute and track the Brand Communications plan and implement quality control for materials containing the adidas logo.
• Coordinate launches with Category Merchandising and Sales teams and support timely in-store implementation.
• Evaluate campaign performance, track project development and prepare quality reports.
• Benchmark brand perception and provide accurate Commitment and Payment requests.
• Optimize integration with PR and Creative Services.

Qualifications

• Minimum 3–5 years of experience in advertising or communications.
• Previous experience in advertising, PR and Creative Services in China.
• Knowledge of teamsports, especially football and basketball.
• Fluent English and Mandarin.
• Excellent presentation and organizational skills.
• University degree or above, preferably in marketing or communications.
• Strong communication, relationship management, negotiation and creative direction skills.

Company Culture

adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity and respect, with a strong commitment to diversity, equity and inclusion.