Manager Brand Comms Running

Purpose & Overall Relevance for the Organization

Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units, if applicable, through integrated plans across all communication channels supporting brand and category objectives.

Key Responsibilities

• Drive consolidated approach alignment with cross-functional departments, categories, and the Brand Communications team to facilitate execution of marketing initiatives.
• Oversee all creative output across the adidas brand in all marketing channels to guarantee aligned activation.
• Own all country-related category communication and implementation topics to maximize the brand voice and ensure category opportunities are fully exploited.
• Lead category calendar execution, aligning 360 activation plans with other areas and executing brand communications plans across media, activation, communities, and other channels.
• Activate Running communities in collaboration with Sports Marketing.
• Drive execution of communication campaigns specific to the dedicated category and ensure that all projects are delivered on time and in full.
• Monitor execution locally and in country sub-units, where applicable, to gain insights and provide feedback to the market.
• Generate a framework for performance to set clear expectations with the team.
• Manage the marketing working budget for the category and ensure implementations comply with approved plans while following investment behind global priorities.
• Brief and manage internal and external resources for locally needed, category-specific marketing tools.

Knowledge, Skills and Abilities

Experienced in the job and fully qualified or trained. Broad theoretical and practical knowledge, including company policies and practices.

Required Education and Experience

• Degree or background in Economic, Business, or Administrative careers.
• Five years of experience in visual merchandising.
• Experience as a brand manager or in brand activation.
• Intermediate to advanced English.

Culture and Inclusion

At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as core parts of its culture and talent processes.