Job description
Because your new ideas are our way new ways of working. Evolve, your way.
The Global Insights Team at Primark
We are a newly formed team within Primark, at the start of an exciting journey to integrate insights into the business to drive performance. Our mission is to drive insight-led decision making for maximum impact in helping Primark achieve its strategic goals.
The team is structured across pillars covering Brand/Marketing, Consumer Journey, Product Category and Performance and Growth. This role sits within Performance & Growth, bringing together market intelligence and Primark’s transactional data to tell the performance story for a set of priority countries.
Key responsibilities
- Build and maintain the consumer and market story for priority countries, producing fact-packs, competitive analysis and consumer-behaviour synthesis that guide local strategy and growth.
- Act as the day-to-day contact for Primark’s external data providers, coordinating briefs, deliverables and quality across the relationship.
- Analyse Primark’s transactional data for your countries, connecting sales and customer behaviour to the wider market picture.
- Support the Performance & Growth Insights Manager in feeding consistent, comparable country inputs into KPI frameworks and scorecards.
Data sources and vendor management
- Manage relationships with external data providers including Kantar/Worldpanel, SITA and Oxford Economics.
- Combine syndicated data, transactional data and primary research into a clear view per market.
- Keep source documentation, definitions and processes up to date.
Reporting, dashboards and storytelling
- Build and maintain dashboards and automated reporting in Power BI.
- Produce clear insight deliverables including reports and presentations.
- Present findings to country and central stakeholders in an actionable way.
Market and competitor tracking
- Track competitor moves, pricing and market indicators using Edited.
- Maintain an understanding of priority countries through desk research and competitive monitoring.
Essential knowledge and experience
- 2–4 years’ experience in consumer insights, customer analytics or market research, ideally in retail, ecommerce or fashion.
- Hands-on experience with syndicated data sources such as Kantar/Worldpanel and Oxford Economics.
- Experience combining syndicated data with transactional data.
- Strong analytical and dashboarding skills, with proficiency in Excel and Power BI.
- Ability to interpret data, identify the “so what” and communicate insights clearly.
- Strong organisation and project-management skills.
- Comfort working across markets and with geographically dispersed teams.
- Proficiency in Spanish, Italian or French is a plus.
Personal attributes
- Highly organised and detail-oriented.
- Able to analyse high volumes of data while keeping sight of the wider picture.
- Articulate, collaborative and emotionally intelligent.
- Curious, resilient and able to work independently in a fast-paced environment.
What you’ll get
Benefits include 27 days of leave plus bank holidays, the option to buy five additional days, Tax Saver Tickets, a fitness centre and a subsidised cafeteria.
About Primark
Founded in Ireland in 1969, Primark is an international fashion retailer with more than 470 stores across 18 countries in Europe, the US and the Middle East, employing more than 80,000 colleagues.