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Position Summary
The Kids Apparel Merchandising Director will develop and execute the merchandising strategy for adidas children's sports apparel. The role leads a team, creates compelling product assortments, analyzes market trends and consumer preferences, and drives sales and brand loyalty.
Key Responsibilities
- Develop and implement a comprehensive merchandising strategy aligned with brand vision and business objectives.
- Analyze market trends, consumer behavior, and the competitive landscape to identify growth opportunities.
- Oversee seasonal product assortments that are innovative, functional, and appealing to children.
- Collaborate with design, planning, production, marketing, sales, and supply chain teams.
- Monitor sales performance, inventory levels, and market trends to support sales growth and product margin improvement.
- Lead, mentor, and develop a high-performing merchandising team.
- Research emerging trends in children's sports apparel and establish data-driven KPIs.
Qualifications
- Bachelor's degree in Merchandising, Fashion Design, Business Administration, or a related field; MBA preferred.
- Minimum 10 years of experience in retail buying or merchandising, including at least 5 years in a leadership role within children's sports apparel.
- Experience managing product development processes in a fast-paced retail environment.
- Strong understanding of children's sports apparel trends, product development, brand strategy, and China's retail environment.
- Excellent English and Mandarin communication skills.
- Strong strategic thinking, problem-solving, adaptability, and team development abilities.
Additional Information
This is a full-time opportunity based in Shanghai, China, with a collaborative culture focused on creativity, innovation, diversity, equity, and inclusion.