Purpose & Overall Relevance for the Organisation
To support the Licensed Football APP Design and Product Creation for South East Asia specific products and teams. Drive and elevate technical (graphic) design execution (70%) while supporting product marketing and storytelling (30%) within the Creation Center Vietnam.
This role operates across a broad portfolio covering design, technical product construction, materials, and process optimization, with a strong focus on speed to market, efficiency, and delivering margin expectations. It is responsible for managing dedicated projects and driving end-to-end processes, requiring strong cross-functional leadership and collaboration, including close interaction with T1, T2, local markets, and Sourcing.
The role ensures that product concepts, club briefs, and technical features are translated into best-in-class visual solutions and compelling product narratives.
Key Responsibilities
Design
- Lead the creation of graphics across ranges and seasonal product collections.
- Translate product concepts into clear and impactful visual executions.
- Define the balance between sport, fashion, and culture through creative design solutions.
- Self-manage the creative process and execute towards given directions.
- Develop product-focused visual assets for presentations, milestones, and internal communication.
- Visualize designs using 3D tools.
- Execute design work according to adidas visual language and Corporate Identity guidelines.
- Collaborate with Development teams to ensure technical accuracy and feasibility, and with cluster teams to ensure market and partner relevance.
- Drive continuous improvement of graphic execution standards and tools within the Creation Center.
- Ensure proper handover of tech packs into development, including sketches, detail sketches, fabric and trim indications, and artworks.
Product Marketing
- Maintain accurate and complete product master data to enable downstream systems and processes.
- Manage product master data and attributes, ensuring accuracy and timely availability for go-to-market execution and sales-readiness milestones.
- Support product storytelling and positioning in line with category direction.
- Create sell-in and go-to-market tools, including presentations, product sheets, and visual toolkits.
- Contribute to range storytelling frameworks and clear communication of product benefits.
- Drive execution of seasonal product portfolio plans by aligning cross-functional teams and ensuring deliverables meet strategic objectives.
- Support key seasonal milestones and market deliverables.
- Conduct data analysis to identify market patterns, consumer preferences, and product performance drivers.
- Monitor financial performance and product KPIs such as buying volume, revenue, margin, and sell-through.
Key Relationships
- Senior Director Product Creation, Creation Center Vietnam
- Cluster Brand Projects, Category and Go-to-Market teams
- Sports Marketing and Teamsports Sales
- Development and Sourcing teams
- Emerging Markets stakeholders
- External business partners
Knowledge, Skills and Abilities
- Strong graphic design skills, including Illustrator, Photoshop, Procreate, and Clo3D.
- Ability to translate club briefs into compelling visuals and stories.
- Understanding of product marketing and consumer communication principles.
- Strong attention to detail and executional excellence.
- Ability to manage multiple projects in a fast-paced environment.
- Strong interpersonal and communication skills.
- Fluent English; another relevant market language is a plus.
- Digital fluency in Office 365 and product and marketing tools.
- Ability to travel approximately 25% of the time.
Adidas Culture
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.