Job Purpose
The Corporate Communications Manager is responsible for developing and executing communications strategies that support the business priorities of EM South. Working closely with the General Manager, Senior Leadership Team, and Emerging Markets Corporate Communications team, this role helps strengthen corporate reputation, drive stakeholder engagement, and deliver compelling business storytelling across internal and external channels.
The role plays a key part in enhancing the organization's reputation, fostering employee engagement, and positioning the business through clear, consistent, and impactful communications.
Key Responsibilities
Strategic Communications & Advisory
- Develop and execute communications strategies aligned to business priorities.
- Partner with the General Manager and Senior Leadership Team to provide communications support, guidance, and messaging recommendations.
- Support communications planning for complex or sensitive business topics.
- Contribute to broader Emerging Markets communications initiatives and regional or cross-market projects.
Internal Communications
- Develop and execute internal communications plans supporting business objectives and employee engagement.
- Drive communications planning and delivery for major sports events, sponsorship activations, campaigns, product launches, quarterly results, all-employee meetings, business updates, strategic initiatives, transformation programs, HR initiatives, workplace programs, and employee engagement efforts.
- Ensure communications are timely, engaging, and consistent across internal channels.
External Communications & Reputation Management
- Support external corporate communications initiatives that strengthen brand visibility and corporate reputation.
- Build and maintain relationships with media and key external stakeholders.
- Support corporate relations engagements with government, partners, and industry bodies.
Business Storytelling & Brand Positioning
- Develop compelling business narratives reflecting the organization's strategy, values, and performance.
- Support integrated storytelling that strengthens the cluster's positioning.
- Create strategic content and messaging that enhances leadership visibility.
Crisis & Change Management
- Support crisis and change communications planning and response.
- Assist in maintaining crisis communications frameworks and preparedness plans.
- Help deliver timely, transparent, and effective communications during high-impact situations.
Collaboration & Stakeholder Management
- Partner with the Senior Leadership Team, Emerging Markets Communications, Marketing, HR, and other stakeholders.
- Build strong working relationships across functions to align communication priorities and messaging.
- Share communications best practices and contribute to capability building.
Qualifications & Experience
- Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
- 7–10 years' progressive experience in corporate communications, public relations, brand communications, or a related discipline.
- Experience partnering with senior stakeholders and supporting leadership communications.
- Strong media relations experience and understanding of the communications landscape.
- Experience supporting crisis communications and reputation management.
- Experience in a multinational or matrixed organization is highly advantageous.
Key Skills & Competencies
- Strong communications planning and execution
- Excellent written and verbal communication skills
- Stakeholder management and relationship building
- Business storytelling and content development
- Media relations and external communications
- Crisis and issues management
- Strong organizational skills with the ability to manage multiple priorities
- Collaborative mindset and ability to influence across functions
Culture
adidas fosters an athlete's mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as core elements of its culture and talent processes.