Purpose & Overall Relevance for the Organization
Ensure the positive development of the adidas brand image through brand concepts in key categories, supporting sustainable and profitable market share growth in Singapore through efficient and effective communication across appropriate channels.
The role requires experience building 360 integrated marketing communications plans, taking ownership of marketing plans and best-in-class executions to support business growth. The position balances brand and category messaging against channel-specific requirements across Wholesale, Direct-to-Consumer, Franchise, and eCommerce.
Key Responsibilities
- Assist with implementing brand strategies and integrated marketing plans to support brand and campaign objectives.
- Drive retail and brand activation events end to end.
- Act as brand guardian, ensuring all work follows adidas brand guidelines.
- Drive and execute 360-degree communication, influencer marketing, and sports marketing plans and campaigns.
- Ensure global, EM, and SEA marketing guidelines are upheld when executing concepts for the local market.
- Co-own the Marketing Expense Budget and ensure cost-efficient implementation across appropriate communication channels and tools.
- Maintain close contact with sports agencies, clubs, athletes, and influencers.
- Manage brand stock at country level.
- Help control existing asset agreements and ensure timely and sufficient equipment support for sports and culture partners.
Reporting
- Monitor and analyse competitor activities.
- Analyse reports to generate insights that optimize and streamline strategies, activities, and processes.
- Monitor developing industry, market, media, and digital trends to keep the brand ahead.
Key Relationships
Manager Brand Communication, channel and functional teams, SEA Brand team, and external agencies.
Knowledge, Skills and Abilities
- Passion for sports and consumer-first thinking.
- Strong project management, budget management, scheduling, organization, and multitasking skills.
- Creative thinker with a strategic and logical approach to execution.
- Adobe Photoshop, Illustrator, and Premiere Pro skills are a plus.
- Fluent written and spoken English.
Education and Experience
- Degree in Marketing, Advertising, or a related course.
- Minimum three years of experience with a mix of brand, consumer, and trade marketing.
- Experience or exposure in sports digital marketing is preferred; FMCG experience is a plus.
Company Culture
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.