Vans Marketing Specialist - Temporary 12 Months

Mercedes-Benz Australia/Pacific Pty Ltd

Mulgrave, Melbourne, Australia (Hybrid)

Job Type Contract

Experience Mid-level

Posted 4 weeks ago

Hybrid Mid-level Level

Be the change. Join our team. Becoming part of Mercedes-Benz means finding your individual role and workspace to unleash your talents to the fullest in a global automotive company striving towards sustainable luxury.

Mercedes-Benz Vans is looking for a Marketing Specialist to join the team for 12 months. The role will optimise Vans customer journeys, lead CRM strategy and Salesforce governance, and support data-driven customer communications across the business.

The team is based in Mulgrave, Melbourne. This hybrid role offers a mix of working from refurbished offices and home.

Key duties and responsibilities

Lead the strategic management, governance and optimisation of CRM and Salesforce for the Vans division.
Own CRM operational initiatives, including business requirements, process optimisation, system enhancements and Salesforce usage across retailers and head office.
Manage customer data, audience briefing and CRM data integrity to support marketing campaigns and customer journey communications.
Oversee Salesforce Marketing Cloud customer journey communications, including agency coordination, audience selection, journey logic and performance optimisation.
Define and lead the Vans 1:1 customer communications strategy, establishing the contact framework, content priorities and communication cadence.
Support online customer journey optimisation through website testing, user experience enhancements, lead flow management and accurate customer data integration.
Partner with local, regional, global, IT and agency stakeholders to deliver CRM initiatives, resolve issues and support ongoing improvements.

Qualifications

Marketing or Business qualification.
3+ years’ experience working with customer data, CRM platforms and relational databases, including delivering and managing CRM projects in a corporate environment.
Strong technical understanding of databases, data flows, CRM system functionality, data governance, integrity and customer privacy requirements.
Excellent written and verbal communication skills, with the ability to translate technical concepts for non-technical stakeholders.

Benefits

Flexible working arrangements.
Free on-site parking.
Discounted car leasing and purchase options.
Employee assistance programs and other employee benefits.
Learning and career development opportunities.

Mercedes-Benz Australia/Pacific is an equal opportunity employer committed to inclusion, diversity and a flexible, progressive workplace culture. Applicants must hold a valid working visa for Australia or New Zealand for the entire length of the contract.