Key Responsibilities
- Execute search and conversion-related digital partner development initiatives in close collaboration with the partner account team and other digital account functions, ensuring consumers find and buy the right adidas products on the account’s website.
- Contribute to Digital growth initiatives tailored to partner account needs, including organic and paid onsite search optimization, paid product placement, navigational landing page findability, product content optimization, and assortment planning.
- Provide feedback and new ideas on Digital initiatives and industry and consumer trends in collaboration with Cluster and Global DPC teams.
- Contribute to the development of a Digital Joint Business Plan, including targets for key Digital KPIs and initiatives to achieve them.
- Track adidas organic search performance to identify account- or product-specific improvement areas and quantify the impact of search optimization.
- Monitor adidas assortment availability, pricing, out-of-stock rates, and other metrics on the account’s website.
- Monitor and report performance metrics covering visibility, conversion, sales, and brand share, and quantify commercial impact to support online sales and growth forecasting.
- Support stakeholders with cross-topic E-Commerce expertise in internal and external meetings.
Key Relationships
Market Digital Partner Commerce, Market Sales Leadership, Market Brand teams, and Market Sales Finance.
Knowledge, Skills and Abilities
- University degree in Business, Marketing, or an equivalent field.
- 4+ years of professional experience, ideally in Digital Marketing, Media, or Communications.
- Experience in E-Commerce, ideally site management, consumer journey analysis, SEO, or SEM.
- Sportswear industry experience is a plus.
- Knowledge of the local E-Commerce landscape.
- Quantitative mindset and proficiency in MS Excel; web analytics and data analysis experience is desirable.
- Strong organization and time management skills.
- Ability to present complex topics to stakeholders at various organizational levels, in person and remotely.
- Ability to influence and motivate people at different seniority levels and communicate change.
- Experience working cross-functionally with diverse stakeholders.
- Results-oriented mentality and understanding of key digital success metrics such as conversion and click-through rate.
- Experience with online search, including SEA, SEO, or onsite search, is desirable.
- Experience with online product ranging and allocation and consumer segmentation is desirable.
- Fluent English, verbally and in writing.
Culture
adidas promotes an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.