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Purpose & Overall Relevance for the Organization
Maximize KPI performance of top accounts through optimum sell-in planning based on historical sell-out data, effective product distribution per store, and relevant insights for on-season decisions.
Key Responsibilities
- Provide the Key Account Management team with reliable sell-out and market data to support business decisions.
- Maintain and integrate sell-out data with partners and internally through BI.
- Plan presale and product distribution to ensure the correct assortment for each point of sale and maximize sell-out performance.
- Provide top accounts with sell-out analysis to support better decision-making and sustainable growth.
- Generate tools to identify reorder opportunities across wholesale customers based on sell-out and stock levels.
- Plan and execute projects that achieve adidas strategy objectives in key accounts.
- Monitor stock and sell-out performance at main points of sale in alignment with key account and trade marketing management.
- Track target performance for accounts in scope and measure predefined KPIs, including sell-out, sell-in, and market share.
- Monitor and report customer KPIs, including sell-out per square meter, stock months, stock turnover, end margin, and ROI.
Key Relationships
Account marketing, VM, KAM, DPC, and OF.
Knowledge, Skills and Abilities
- University degree or equivalent education required.
- Broad and deep theoretical understanding of the job function.
Requisite Education and Experience
0–2 years of experience.
Culture
adidas fosters a winning culture based on courage, ownership, innovation, teamplay, integrity, and respect. The company is committed to diversity, equity, and inclusion and aims to create an inclusive workplace that reflects its consumers and communities.