Purpose & Overall Relevance for the Organisation
You will work in the Consumer Experience team, enabling high-quality user experiences by crafting copy that meaningfully connects with consumers and guides them through each step of their journey. You will collaborate with UX researchers, designers, developers and the broader business throughout the design process, from drafts and prototypes through to final copy.
You will own and shape end-to-end consumer experiences through deep Content Design expertise, broader Experience Design capability and effective use of AI. You will turn complex consumer and business problems into simple, intuitive experiences and ensure they perform after launch.
Key Responsibilities
- Integrate a consumer-centric view for writing and voice across the experience.
- Use consumer insights and data to create, optimize and innovate premium experiences across native apps, web, CRM and cross-touchpoint experiences.
- Own UX writing across end-to-end consumer journeys, from discovery and concept development through prototyping, validation, delivery and iteration.
- Define clear, trustworthy and motivating UX copy for complex consumer journeys, including product launches, participation mechanics, eligibility, access, status and post-participation experiences.
- Use qualitative and quantitative research, experimentation, analytics and consumer feedback to validate and iterate content decisions.
- Partner with localization and market teams to ensure UX copy is scalable, culturally appropriate and effective across global markets.
- Create experience concepts based on expert reviews, e-commerce trends or project needs, supported by UX research, A/B testing and analytics.
- Deliver concepts through microcopy, writing for orientation, hierarchy and clarity in information architecture, wireframes and interface designs.
- Shape brand voice across user journeys and flows and document it in copy guidelines.
- Collaborate with stakeholders to share best practices and implement user-centered thinking and writing.
- Suggest digital experience solutions and optimizations.
What You Will Do
- Own initiatives end to end, from problem definition through launch and optimization.
- Shape journeys, information architecture, flows and interactions, not only copy.
- Use deep Content Design expertise to simplify complexity and influence product direction.
- Wireframe and prototype solutions to communicate, test and iterate quickly.
- Partner with Product, Design, Research, Engineering, Markets and Analytics as a peer in the team.
- Use research, behavioral data and experimentation to make decisions and measure impact.
- Design scalable content systems, including prompts, patterns, guardrails, evaluation criteria and quality standards.
What We Are Looking For
- Deep expertise in Content Design and UX Writing.
- Strong capability in information architecture and end-to-end journey design.
- Working capability in interaction design, wireframing and prototyping.
- Confidence using research, experimentation and behavioral data.
- Advanced practical use of AI, including prompts, model behavior and evaluation.
- A systems thinker comfortable owning ambiguous problems rather than waiting for a content brief.
- Ability to influence senior Product, Design, Market and Engineering partners and steer ideas to execution across many workstreams.
Knowledge, Skills and Abilities
- 8+ years of commercial experience as a UX copywriter.
- University degree in Communications or an equivalent field.
- Fluent English, verbally and in writing.
- Experience in digital and/or e-commerce environments working closely with Designers, Developers, Product Owners and Translators.
- A strong portfolio demonstrating attention to detail, problem-solving skills and editorial judgment.
- Good communication skills and comfort presenting complex topics to stakeholders at various organizational levels, both in person and remotely.
- Comfort working with enterprise-level platforms and technologies in an agile/SCRUM environment.
- Creative and energetic team player with a passion for user-centered writing and design.
Application Requirement
Applicants are required to apply with a CV and a portfolio, sample or other way to showcase relevant UX writing, content design work and experiments.
Company Culture
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity and respect. The company emphasizes diversity, equity and inclusion as part of its culture and talent processes.