Purpose & Overall Relevance for the Organization
Responsible for driving a creator culture to deliver against leading stories and product collections in the Running Footwear segment. Be unapologetically consumer obsessed, generating relevant stories and products that excite the China market. Have a professional, balanced approach to work within a dynamic and creative environment while balancing operational excellence and speed to market.
Key Responsibilities
- Be a Consumer Obsession champion with a special emphasis on winning the China consumer.
- Extend KIDS FTW strategy in the given segment and maintain connectivity to Germany HQ creatives to ensure a one-brand consumer-facing message.
- Advocate storytelling throughout the design team and drive intuitive visual solutions in product concepts.
- Design concepts and products that maintain consumer advocacy while delivering against the product brief.
- Be a creator and innovator, always exploring fresh executions, materialization and color expression.
- Motivate and lead fellow designers on the journey to winning consumers and market share while adhering to the strategic vision articulated by management.
- Present stories and ideas cross-functionally with effectiveness to gain consensus.
- Be responsible for driving team members and working within close-to-market constraints and speed.
Key Relationships
Product Marketing, Product Development and Global Design counterparts.
Knowledge, Skills and Abilities
- Key insights into the fashion or lifestyle footwear market landscape; kids experience is a plus.
- Solid experience in footwear creation, with expertise in color, material and graphic exploration or seasonal story strategy creation preferred.
- Strong communication skills to articulate concepts, ideation and collections seamlessly; English is a plus.
- Ability to excel and thrive in a diverse team environment.
- Deep knowledge of the footwear creation process and how cross-functional members contribute.
- Ability to create leading propositions while commercializing trends with adidas codes.
- Mature approach and ability to persuade, negotiate and compromise to produce win-win scenarios.
- Knowledge of design, development and marketing processes with a passion for sharing ideation.
- Intellectually curious and always seeking the new.
Requisite Education and Experience / Minimum Qualifications
- Bachelor's or university degree in industrial design or related educational experience and at least 7 years of related work experience.
- Experience in completely new footwear design, with color, materials and graphics experience preferred.
- Cross-functional expertise in addition to design is advantageous.
- Superior experience using key design software and systems; expert in design apps and software that effectively convey ideation visually.
- Professional-level communication skills in English.
Culture and Inclusion
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity and respect. Adidas emphasizes diversity, equity and inclusion to foster belonging and connect authentically with consumers and communities.