Senior Specialist Performance Media EM South (Fixed Term Contract)

Purpose & Overall Relevance for the Organisation

Support in driving EM South business objectives via its own eCom channels. Assist in managing Paid Search, Paid Social, Display, Affiliate, audience management and creative to establish the adidas owned digital channels as the online destination of choice for consumers.

Key Responsibilities

• Enable the implementation of Paid Search, Paid Social, Display, Affiliate, audience management strategies and more for South Africa.
• Manage the relationship with creative agencies to drive on-time implementation in Paid media platforms.
• Push the creative boundaries, test for best performance and drive best practice.
• Collaborate and work with the media agency across Performance Media channels to meet agreed targets.
• Assist in driving partnerships with key tech providers.
• Ensure financial processes are followed accurately and timely.
• Complete monthly and quarterly reporting.
• Work cross-functionally with Brand, eCom, Retail and Hub team stakeholders within Emerging Markets.

Key Relationships

• EM Digital activation team
• eCom Channel team
• EM South Marketing Activation team
• External media agency
• External creative agency

Knowledge, Skills and Abilities

• Working knowledge of Google, Meta, Display, App, Affiliate and Analytics marketing platforms.
• Ability to deliver cross-channel reporting.
• Ability to review performance in paid media platforms and propose ways to optimize.
• Keen eye for creative best practice and ability to drive high-quality output from agencies.
• Ability to drive creative performance at scale.
• Up to date with the latest trends and best practices in online marketing.
• Strong written and oral communication skills and ability to quickly build strong relationships.
• High attention to detail, strong analytical skills, and excellent organizational and planning abilities.
• Ability to extract, analyze, and draw insights from data.
• Understanding of platform metrics and ability to translate outcomes into an optimization roadmap.
• Ability to design, plan, and drive executional excellence against a defined optimization roadmap.
• Ability to design and translate a brief to ensure effective delivery.
• Proficient in written and spoken English.

Experience and Qualification

• Bachelor’s degree required in Marketing, Digital Advertising, Media, or a related qualification.
• 5–7 years of hands-on paid media and digital marketing experience, agency or client side.
• Experience in eCommerce retail environments focused on consumer goods.
• Demonstrated experience working across large-scale budgets.

Culture

At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as core elements of its culture and talent processes.