NIKE, Inc.

Lead Professional, Brand Marketing, Running, Training & Agile, AGS

NIKE, Inc.

Germany, Austria and Switzerland

Job Type Full-time
Experience Senior
Posted 2 weeks 1 day ago
Senior Level

NIKE, Inc. is seeking a consumer-first brand marketer to shape how Nike connects with the next generation of athletes through sport across Germany, Austria and Switzerland.

As Lead Professional, Brand Marketing, AGS, you will build consumer-led strategies and brand plans, lead complex cross-functional work and drive important Running priorities across AGS. The role primarily focuses on Running while flexing into Training and other brand priorities when needed.

This is a senior individual contributor role with no direct people-management responsibility. Success comes from leading projects, influencing stakeholders and bringing cross-functional teams together around a shared vision.

Who you'll work with

You will be part of the AGS Brand Marketing team and report directly to the Director, Brand Marketing, Running, Training & Agile, AGS. You will work with local and EMEA Brand Marketing teams and partners across Retail Brand, Sports Marketing, Communications, Energy Marketing and Sales, as well as agencies, communities, athletes, creators and external organizations.

Who we're looking for

  • Experience in brand marketing, including ownership of complex, high-visibility work from strategy through execution.
  • A consumer-first mindset and the ability to turn consumer, cultural and marketplace insights into focused brand plans.
  • Demonstrated project leadership across cross-functional teams, agencies and stakeholders.
  • Strategic and creative judgment with the operational discipline to manage timelines, budgets and dependencies.
  • A strong understanding of youth culture and evolving consumer behaviors in Germany.
  • Experience building and managing relationships with athletes, partners, communities or creators.
  • Experience in creator strategy, digital culture or culturally relevant partnerships is valued.
  • A collaborative, proactive approach and confidence to challenge familiar thinking constructively.
  • A deep passion for and understanding of sport. Experience in Running or Training is welcome.

What you'll work on

  • Develop and execute seasonal brand plans and priority projects across Running and selected AGS priorities.
  • Shape Running platforms, partnerships and initiatives that strengthen brand relevance and marketplace impact.
  • Build integrated plans around priority athletes and partners, connecting their role to Nike's broader brand strategy.
  • Bring consumer, cultural and marketplace insights into planning and decisions.
  • Align cross-functional teams, agencies and external partners around a clear ambition and delivery plan.
  • Connect EMEA and Global priorities with local consumer needs and marketplace opportunities.
  • Bring experienced brand thinking, project leadership and strategic perspective to the AGS Brand Marketing team.
  • Support Training and broader AGS priorities when business needs require it.

Applications will be accepted until 29th October. Nike offers a generous total rewards package, a casual work environment, a diverse and inclusive culture, and opportunities for professional development. NIKE, Inc. is an equal opportunity employer.

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