Senior Sales Specialist - Digital Accounts

Purpose & Overall Relevance for the Organization

Senior Specialist DPC will contribute to the overall success of Turkey WHS DPC business. The role supports sales and marketing executions related to Digital Partner development initiatives in collaboration with Digital Partner account teams, e-commerce teams, and adidas marketing teams.

Key Responsibilities

• Ensure digital marketing and activation content is distributed and implemented in close collaboration with internal adidas Marketing & Activation functions for on-site and off-site communications in the DPC ecosystem.
• Analyze and report monthly sell-out to identify growth opportunities and maintain customer stocks at a desired level. Collaborate with Customer Service to develop and update the monthly WHS.com report.
• Use internal tools, including Digital Tool Box and Marvin, to create a Seasonal Master Article Description file and work with the EM DPC Team to provide rich content support to Digital Partners, including A and A+ content for Amazon.
• Act as the main contact for all Amazon operational processes.
• Ensure Main Page, Sports Category, and PDP visibility on digital partner channels is maximized, including banners, sliders, carousels, product names, article codes, and product descriptions, while considering SEO rules.
• Monitor and review marketing spend effectiveness at Digital Partners through ROI reports and A/B testing. Analyze and report quantity and revenue uplifts for important trading dates and campaigns such as Black Friday and Sneaker Day.
• Prepare range lists for all DPC customers every season in line with CTC recommendations.
• Conduct monthly digital store checks for WHS.com accounts.
• Connect monthly with the EM DPC team to develop the business, learn from opportunities in other countries, and share best practices from Turkey.

Key Relationships

Internal marketing and activation teams, e-commerce team, Customer Service, SCM, and DPC teams, as well as Digital Partner buyers and marketing teams.

Knowledge, Skills and Abilities

• Quantitative mindset and proficiency in Microsoft Excel.
• Ideally experienced with web analytics tools and Google tools, with proven digital data analysis skills.
• Understanding of key digital success metrics across the consumer journey, including impressions, PDP traffic, conversion rate, marketplace buy box, replenishment out-of-stock, and click-through rate.
• Understanding of marketing efficiency metrics such as ROAS.
• Knowledge of Amazon Vendor Central is preferred.
• English is required.

Requisite Education and Experience / Minimum Qualifications

• University degree in a related field.
• 2+ years of professional experience, ideally in sportswear or fashion.
• Experience in e-commerce, ideally in digital sales or marketing.

About adidas

adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.