Become a Part of the NIKE, Inc. Team
NIKE, Inc. brings together passionate individuals to create the future of sport, delivering innovation and inspiration to every athlete in the world.
Who We Are Looking For
Nike Basketball Greater China is looking for a Senior Professional, Brand Creative Narrative to help shape stories, campaign worlds, and cultural narratives that inspire athletes and consumers across the marketplace.
This role sits at the intersection of storytelling, strategy, culture, and creative development. The successful candidate will understand basketball as a force shaping identity, community, self-expression, and youth culture, and will translate athlete insights, cultural movements, and brand priorities into compelling stories across retail, digital, social, experiential, and community platforms.
What You Will Work On
- Develop narrative frameworks, storytelling territories, and creative briefs for Basketball campaigns, athlete initiatives, product launches, and cultural moments.
- Support the localization of Global Basketball strategies and creative platforms for Greater China audiences.
- Help create and evolve Basketball narrative worlds connecting athletes, products, communities, and experiences into cohesive consumer journeys.
- Translate consumer insights, athlete perspectives, and cultural trends into compelling storytelling opportunities.
- Partner with Brand Marketing, Sports Marketing, Retail Marketing, Digital, Social, and Creative teams to ensure narrative consistency across consumer touchpoints.
- Collaborate with designers, writers, strategists, producers, and external creative partners to bring stories to life.
- Ensure creative work reflects Nike's voice, values, and commitment to serving athletes.
- Present narrative recommendations and creative thinking to cross-functional partners and leadership teams.
- Identify emerging cultural trends and shifts within basketball, sport, youth culture, and entertainment that can inspire future storytelling.
Who You Will Work With
You will work with Designers, Narrative, Producers, and Writers across multiple workstreams, as well as external creatives and counterparts across the Greater China Studio and Global team. Within Marketing, you will collaborate with Brand Management, Digital Marketing, Retail Marketing, Brand Media, and City Marketing to strategize and execute creative work.
What You Bring
- A minimum of 6 years of experience in brand marketing, creative strategy and storytelling, content marketing, or related creative fields.
- Excellent understanding of the creative industry and a strong network of partners and collaborators.
- Experience developing integrated campaigns across multiple consumer touchpoints.
- Ability to translate consumer insights into compelling creative ideas.
- Experience collaborating within cross-functional and matrixed organizations.
- Passion for sports and a strong understanding of contemporary basketball and youth culture.
- Experience managing agencies and internal stakeholders to deliver high-caliber work.
- Great presentation skills and excellent written and oral communication in Mandarin and English.
NIKE, Inc. offers a total rewards package, a casual work environment, a diverse and inclusive culture, and opportunities for professional development. NIKE, Inc. is an equal opportunity employer.