Become part of the Converse Team. Converse is a place where passionate individuals come together to create the future of sport, bringing innovation and inspiration to athletes around the world.
About Converse
Converse is one of the world’s most iconic footwear brands. Born in sport and adopted by culture, Converse exists to inspire self-expression and champion the daring spirit of youth.
About Our Team
The Product Creation team operates across Trend & Expression, Footwear Design, Product Management, Product Development, and Business Operations to create innovative products that connect with consumers around the world.
Who We Are Looking For
We are looking for a strategic, consumer-obsessed, and results-oriented Senior Product Line Manager to lead product creation and help shape the long-term strategy for the Jack Purcell franchise across Global and Close-to-Market initiatives.
The ideal candidate brings a strong product point of view, deep understanding of footwear creation, and a sharp pulse on evolving consumer, style, and cultural trends. This role translates insights into focused product strategies, seasonal briefs, and assortments that create consumer impact and deliver business results.
What You Will Work On
- Develop and execute seasonal product briefs aligned with the Global Jack Purcell franchise vision and marketplace-specific opportunities for Greater China Close-to-Market initiatives.
- Influence multi-season franchise strategy by balancing long-term franchise growth with near-term consumer and marketplace opportunities.
- Lead the product creation process from concept through commercialization.
- Partner with Design, Merchandising, and Product Development to deliver compelling, trend-right assortments.
- Leverage consumer insights, market trends, sell-in and sell-through data, and marketplace feedback to inform product decisions.
- Monitor competitive activity and identify opportunities to drive innovation, differentiation, and franchise momentum.
- Partner with Global and Geo stakeholders to ensure franchise strategies are globally consistent and responsive to marketplace opportunities.
- Influence internal stakeholders through clear communication, compelling storytelling, and strong strategic thinking.
Who You Will Work With
This role sits within the Global Product & Design organization and partners closely with Global and Geo teams across Product Management, Merchandising, Design, Development, Brand Marketing, and Marketplace functions.
What You Bring
- Bachelor’s degree in Business, Marketing, Fashion, Merchandising, or a related field.
- 5+ years of experience in footwear product management, merchandising, product creation, or category strategy.
- Ability to translate consumer insights into innovative, commercially successful product solutions.
- Deep understanding of footwear creation, franchise management, product storytelling, and trend forecasting.
- Exceptional product eye with strong style sensibility and attention to cultural relevance.
- Strong analytical skills, commercial acumen, and ability to make clear recommendations using data and marketplace input.
- Excellent communication, collaboration, and leadership capabilities.
- Ability to influence cross-functional teams within a global organization.
- International experience or a global mindset, with the ability to work effectively across cultures and geographies.
- Passion for sport, culture, innovation, and the Converse brand.
- Impeccable attention to detail and ability to manage timelines, deliverables, and multiple seasonal priorities.
- Ability to travel domestically and internationally as business needs require.