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Objective
Drive sustainable market share growth for the assigned account in alignment with brand strategy.
Responsibilities
- Planning: Develop a 3–5 year strategic plan for the assigned account, defining market share targets and growth pillars. Translate strategic guidance into annual business plans covering sell-out, sell-in, inventory, SWB and phasing. Manage account P&L planning to ensure sustainable year-over-year growth.
- Execution — Sell-in: Align OTB with accounts and track landing into the order book, including pre-season and in-season orders. Represent the brand and execute the GTM process with internal functions, including key account previews and trade meetings.
- Business operations: Monitor quarterly and monthly business targets, including sell-out, sell-through, MD and inventory. Identify opportunities, mitigate risks and collaborate with team leads, internal functions and accounts to develop solutions.
- POS management: Execute quarterly and monthly POS plans, including new openings, closures, relocations and upgrades. Land brand content and assets such as POP and activations in the market, and share market feedback with internal functions to support future improvement.
- Financial compliance: Manage account payments to reduce accounts-receivable risk.
Capabilities required
- Strategic planning
- Business data analysis
- End-to-end execution
- Translating market information into constructive feedback
- Cross-functional coordination and communication
- Account relationship management
Culture and inclusion
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity and respect. The company emphasizes diversity, equity and inclusion as part of its culture and talent processes.