Senior Manager Sales Kids

Objective: Drive sustainable market share growth for assigned account in alignment with brand strategy.

Responsibilities

1. Planning
   • Develop a 3–5 year strategic plan for the assigned account, defining market share targets and growth pillars.
   • Translate strategic guidance into annual business plans covering sell-out, sell-in, inventory, SWB, and phasing.
   • Manage account P&L planning to ensure sustainable year-over-year growth.
2. Execution
   • Sell-in: Align OTB with accounts and track landing into the order book, including pre-season and in-season orders.
   • Represent the brand and execute the GTM process with internal functions, including KA previews and trade meetings.
   • Business operation: Monitor quarterly and monthly business targets, proactively identify opportunities, mitigate risks, and collaborate with internal functions and accounts on solutions.
   • POS management: Execute quarterly and monthly POS plans, including new openings, closures, relocations, and upgrades.
   • Land brand content and assets, including POP and activations, in the market.
   • Share market feedback on brand content with internal functions to support future improvement.
   • Financial compliance: Manage account payments and accounts receivable risk.

Capabilities required

• Strategic planning
• Business data analysis
• End-to-end execution
• Translating market information into constructive feedback
• Cross-functional coordination and communication
• Account relationship management

Culture and inclusion

At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. adidas believes that diversity, equity, and inclusion create a sense of belonging and a competitive advantage.