Purpose & Overall Relevance for the Organization
Direct the activities of adidas stores and direct reports to ensure sustainable and profitable sales growth while owning the financial plan from channel down to store level in line with country and Southeast Asia ambitions and budget.
Work with key regional and local stakeholders to develop, implement, and track retail operations processes, innovation, and improvement projects. Deliver a best-in-class, brand-led consumer experience.
Key Responsibilities
Profit
- Co-define the country retail strategy in line with Southeast Asia targets and priorities.
- Drive profitable market share growth for the country retail business across own retail and franchise channels.
- Meet or exceed agreed KPI targets for net sales and profitability.
- Lead and inspire back-office teams to exceed commercial goals and KPIs and build brand equity.
- Prepare weekly and monthly country and Southeast Asia retail reports for analysis and action.
- Analyze and interpret retail trends across the country.
- Develop reports to track KPIs and retail operations priorities.
- Prepare regular rolling forecasts for retail and Southeast Asia planning and submission.
Process
- Provide regular feedback to country and Southeast Asia teams on product, profit, place, promotion, and people.
- Perform productivity analysis to drive efficiencies across stores, space, categories, and staff.
- Consolidate retail reports for routine business updates.
- Track and benchmark market performance, identify areas requiring support, and develop improvement projects.
- Act as the point person for retail operations in the country.
- Update and use reports such as GROW, IST, and Store Visit Pack.
- Promote an omnichannel mindset and enable stores to use tools including Ship From Store and Click & Collect.
Project
- Lead digital, omnichannel, and retail projects and initiatives, including RFID and membership.
People
- Develop sales incentives and staff motivation programs.
- Coach and develop Area Managers and District Managers to ensure high-quality performance.
Premise
- Manage the opening process for new stores, including proposing locations, providing official sign-off, and monitoring operational processes related to store development, layout planning, and marketing.
- Supervise management of the market store portfolio, including openings, closures, and remodels.
Key Relationships
Buying, Visual Merchandising, Training, Brand Communications, Store Development, Finance, HR, Ecommerce, Membership, Digital, franchise partners, landlords, and mall management.
About adidas
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as central to its culture and talent processes.