Purpose & Overall Relevance for the Organization
Drive sustainable, profitable market share and net sales within select key accounts across the CIS market. Lead the development and execution of key account strategies through a brand-first approach while driving profitable growth within the Key Accounts CIS market.
Key Responsibilities
- Develop and execute the overall strategy for the key account portfolio in line with EMC and market strategies.
- Drive sustainable net sales, market share, and profit growth by setting targets, tracking performance, identifying risks, and pursuing new opportunities.
- Build and present Strategic Account Plans and Account Marketing Plans supporting the Go-To-Market approach.
- Manage the Go-To-Market process end-to-end for assigned accounts.
- Drive monthly and seasonal sales forecasting at category level and provide performance forecasts and action plans.
- Optimize individual account profitability, including sales deductions and margins.
- Analyze consumer demand, category trends, sell-through data, and competitor activity across online and offline channels.
- Drive digital acceleration initiatives and omnichannel excellence across key accounts.
- Ensure responsible brand, franchise, and marketplace management aligned with adidas standards.
- Support negotiation and enforcement of commercial and trade agreements.
- Coach, mentor, and develop team members while setting business targets and providing direction to direct reports.
- Lead cross-functional projects across Sales, Brand, Go-To-Market, Digital, Finance, Planning, Operations, and other functions.
Knowledge, Skills and Abilities
- Proven Key Account or Sales Manager with experience managing complex, mid-to-large accounts.
- Strong analytical, commercial, digital, and business acumen.
- Excellent communication, negotiation, and relationship management skills.
- Experience leading cross-functional projects and working in virtual, international teams.
- Strong leadership skills, including coaching and people development.
- Fluent in English; additional languages are a plus.
- Passion for sport and understanding of consumer-driven industries.
Requisite Education and Experience
- University degree in Business Administration, Economics, Sales, or Marketing.
- Minimum 4+ years of overall business experience.
- At least 4 years of experience in Sales or Key Account Management; sporting goods, apparel, fashion, FMCG, or consumer goods experience is preferred.
- Cross-functional exposure is preferred, and people management experience is an advantage.
Culture and Inclusion
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion to create belonging and reflect the diversity of its consumers and communities.