The Senior Manager Strategy Business Partner serves as the strategic partner for an assigned portfolio across LAM, which may include a functional or corporate strategy scope. The role transforms LAM ambition into actionable strategies, focused execution, and measurable business impact by strengthening strategic choices, connecting regional and country priorities, and enabling disciplined strategic governance.
The role partners closely with functional leadership, Country Business Development Directors, Finance, Data & BI, HR, Internal Communications, and the broader Strategy team to ensure strategies are clear, actionable, data-informed, and connected across the organization. The role also co-leads high-impact transformational initiatives and helps scale best practices, external thinking, and strategic capabilities across LAM.
Key Responsibilities
Strategic Partnering
- Translate the LAM strategic direction into clear portfolio strategies, strategic pillars, scope, targets, and action priorities and ensure proper sign-off.
- Lead, monitor, and continuously improve strategic KPI governance for the assigned portfolio.
- Participate in relevant functional operating rhythms to ensure strategy remains connected to business performance and decision-making.
- Lead, structure, and support key strategic milestones including planning sessions and strategy meetings.
- Bring an outside-in perspective, business insights, consumer and market trends, competitive intelligence, and emerging opportunity spaces to inform strategic decision-making.
- Support prioritization of data needs with the Data Business Partner and partner with Finance on strategic planning as needed.
- Support senior leaders in strategic presentations, workshops, business reviews, and SLT-level materials.
Transformation Leadership
- Co-lead planning and execution of high-impact transformational initiatives that are cross-functional and critical to LAM’s future growth and competitiveness.
- Support change management and adoption by building strong alliances with HR Business Partners, Internal Communications, Tech, Data & BI, and other relevant stakeholders.
- Ensure transformational initiatives are connected to the LAM strategy, supported by clear communication, and embedded into the organization with the right governance and follow-up.
- Help identify, shape, and advance future growth opportunities, strategic bets, and priorities across LAM.
Country Connection & Best Practice Scaling
- Ensure proper connection between regional strategies and country strategies through strong collaboration with Country Business Development Directors.
- Leverage the country BD network to identify, amplify, and scale best practices across markets.
- Consolidate country perspectives, opportunities, risks, and business realities to strengthen regional strategic decisions.
- Ensure proper integration within the overall Strategy Business Partner system and contribute to shared LAM-wide forums, tools, and practices.
Corporate Strategy Contribution
- When assigned as corporate business partner, act as a connector across functional strategies, country perspectives, insights, risks, and strategic decision moments.
- Maintain a holistic view of the annual strategic rhythm, ensuring critical planning, review, and decision-making moments are connected across the organization.
- Develop or improve strategic frameworks, methodologies, and tools that strengthen decision-making and strategic maturity across LAM.
- Partner with Finance, Data & BI, and Strategy Business Partners to assess business performance, distill key insights, and identify implications for the broader LAM strategy.
Key Relationships
Director Strategy and LAM Strategy team; Functional Vice Presidents and functional leadership teams; Country Business Development Directors and country leadership teams; Finance, Data & BI, HR Business Partners, Internal Communications, Tech and Digital teams; Regional and Country Senior Leadership Teams; Global Strategy, Global Sales, and other global stakeholders.
Knowledge, Skills and Abilities
- Strong strategic thinking, business acumen, and ability to translate ambition into actionable priorities.
- Ability to understand complex business problems, synthesize information, and develop clear strategic recommendations.
- Strong analytical skills and ability to use data, insights, and external perspectives to inform strategic decisions.
- Strong executive communication and storytelling skills.
- Ability to influence senior stakeholders without direct authority and build trusted partnerships across functions and countries.
- Strong facilitation, project management, stakeholder management, problem-solving, and change management capabilities.
- Experience in performance management, KPI governance, strategic planning, and initiative follow-up.
- Ability to lead cross-functional transformation initiatives and manage ambiguity in a complex, matrixed organization.
- Advanced Microsoft PowerPoint, Excel, Word, Teams, and collaboration tools.
Requisite Education and Experience / Minimum Qualifications
- 5+ years of progressive business experience across strategy, business development, consulting, transformation, planning, finance, commercial, or related fields.
- Experience working closely with senior leaders and cross-functional teams in a large, complex, matrixed organization.
- Experience translating strategy into action, leading strategic projects, or supporting business transformation initiatives.
- Experience in consumer goods, retail, sports, lifestyle, or related industries preferred.
- Business degree required; MBA or equivalent postgraduate qualification preferred.
- Fluent English and Spanish, written and verbal.
Culture
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.