Senior Manager Channel Demand Planning

Purpose & Overall Relevance for the Organization

As a core business partner, lead the most accurate demand plan for all channels and ensure the top-down demand plan is aligned with channel targets and GCA strategy.

Key Responsibilities

• Translate account ambition to buy guidance based on net sales and sell-out targets for accounts.
• Generate account demand rolling plans and liaise with Channel to coordinate demand planning activities for smooth channel execution.
• Identify buffer-buy opportunities early, such as products that sell well and customer feedback.
• Support and facilitate mitigation planning by category and account for OTB gaps.
• Provide inputs to SP milestones representing channel and account demand requirements.
• Provide an omnichannel view across operating models, such as ReAct and FCC, and facilitate buy decisions.
• Support regular reporting on category and channel alignment while providing robust heatmap tracking.
• Review account inventory development against targets and sell-out.
• Monitor account inventory development and initiate cross-channel inventory transfers.

Key Relationships

• Category Demand Planning team
• DP Inventory Management team
• Channel Buying Teams
• Global Demand Planning

Knowledge, Skills and Abilities

• Planning function or account management experience with a proven track record of successfully managing planning in a large sales organization.
• Strong interpersonal, relationship management, and facilitation skills.
• High personal impact and communication skills.
• Strong analytical and methodological skills, including data analysis and trend forecasting.
• Commercial and business acumen to challenge and drive consensus between Sales and Marketing.
• Proven leadership and managerial skills.
• Fluent written and spoken English; additional languages are a plus.

Education and Experience

• Minimum five years of planning or account management experience within a large sales organization.
• Preferable experience in the sport or clothing industry.
• Experience successfully leading, managing, and developing a team, if applicable.
• Business degree from a leading business school.

Culture and Inclusion

At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company is committed to diversity, equity, and inclusion and fostering a culture of belonging.