About the Team
adidas Digital creates digital experiences centered around consumers. As Senior Manager, Content Systems & AI Production Workflows, you will be accountable for the strategy, operating model, governance, and measurable impact of generative AI across adidas' content production ecosystem, including eCommerce, retail, social, CRM, and partner channels.
You will translate business and production priorities into scalable AI-enabled workflows, define prompting standards and evaluation frameworks, and drive adoption of production systems that enable high-quality content creation at enterprise scale.
The Role
This leadership role combines expertise in generative AI technologies with an understanding of content production and creative quality. You will design prompt architectures, evaluate AI models, build production workflows, and review outputs against brand standards while defining how AI is applied across content creation.
What You'll Do
- Serve as the subject matter expert on AI-enabled content production, prompt engineering, workflow automation, and emerging generative technologies.
- Define the AI production roadmap and design scalable prompting frameworks, reusable prompt libraries, and workflow templates.
- Build and optimize AI-powered production workflows combining generative models, automation, human review, and operational controls.
- Evaluate AI technologies and define methodologies for measuring output quality, consistency, performance, and business impact.
- Drive GenAI-powered production workflows for high-volume content creation across digital channels and large-scale product content generation.
- Partner with creative, content production, digital commerce, operations, platform, product, and engineering teams.
- Manage external partners, vendors, and technology providers supporting AI production initiatives.
- Lead, mentor, and develop a team of AI production specialists.
- Establish standards, documentation, training, knowledge sharing, and governance frameworks.
- Help ensure AI-generated outputs meet brand standards, legal requirements, and ethical guidelines, including relevant provenance and EU AI Act obligations.
Who You Are
- 7+ years of experience across digital agencies, technology organizations, content production environments, in-house brand teams, or related fields.
- Deep expertise in generative AI systems, content production workflows, and enterprise-scale AI implementation.
- Experience with prompting methodologies, prompt libraries, template-based generation, evaluation frameworks, and image or video generation platforms.
- Knowledge of LoRA training, fine-tuning, character consistency workflows, ComfyUI or similar orchestration platforms, APIs, automation frameworks, and workflow integrations.
- Experience designing large-scale content production workflows where volume, efficiency, consistency, and timelines are critical.
- Strong analytical, creative, communication, collaboration, and leadership skills.
- Fluent English and willingness to occasionally travel to key hubs.
What We Offer
The opportunity to shape how adidas leverages generative AI to transform content production at global scale and define the systems, standards, and capabilities for high-quality, high-volume content creation.
Company Culture
adidas fosters an athlete's mindset through courage, ownership, innovation, teamplay, integrity, and respect, with a strong commitment to diversity, equity, and inclusion.