Media Analytics Manager

We are seeking a passionate Media Analytics Manager to lead and build analytics for paid media, partnering with key stakeholders to drive performance insights and strategy. This role combines hands-on analysis with ownership of analytics tools and strategy, requiring a data-driven mindset and ability to thrive in a fast-paced retail environment.

What You’ll Get

Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays, with the option to buy five more days. Benefits also include Tax Saver Tickets, a fitness centre, and a subsidised cafeteria.

What You’ll Do as a Media Analytics Manager

• Lead the strategic direction of paid media analytics while building and managing a high-performing team.
• Partner with Digital Campaign, Performance Marketing, and insights teams to analyse performance and drive data-led strategies.
• Develop and own reporting frameworks, delivering weekly and monthly insights with actionable recommendations.
• Build forecasts using historical data and third-party tools to optimise media budget planning.
• Drive data automation initiatives, including media data extraction, cloud storage, and reporting via SQL and Tableau.
• Manage key analytics projects such as MMP app tracking and digital marketing data infrastructure.
• Collaborate with data scientists to design, measure, and validate media performance and attribution models.
• Present performance insights and strategic recommendations to stakeholders across the business.

What You’ll Bring

• 8+ years of experience in analytics, combining strategic leadership with hands-on execution.
• Proven ability to build and manage high-performing teams in fast-paced, large-scale environments.
• Strong educational background in marketing, data science, business analytics, statistics, or a related field.
• Expertise in digital marketing measurement platforms, including GA4, Adobe, and MMPs, and visualisation tools such as Power BI and Tableau.
• Advanced technical skills in Excel, SQL/Python, and cloud-based data platforms.
• Deep understanding of digital channels including Meta and Google, including algorithms, attribution, and performance optimisation.
• Strong analytical and numerical skills, commercial awareness, and a deadline-driven approach.
• Exceptional communication and stakeholder management skills, with the ability to present insights clearly and manage multiple projects efficiently.

About Primark

Primark is an international retailer with more than 80,000 colleagues and over 440 stores across 17 countries. Its values are Caring, Dynamic, and Together.