Primark is seeking a Performance Marketing Specialist to work with the Performance Marketing Manager and wider Digital Marketing team in the creation, execution and optimisation of performance marketing activity across Google Ads, product feed management and programmatic media.
This hands-on role is suited to someone who thrives in a fast-paced retail environment and enjoys using data, technology and automation to drive performance. You will manage and optimise Google Ads activity, product feed operations and programmatic campaigns, working with internal stakeholders, agency partners and technology providers to maximise performance and identify growth opportunities.
What You’ll Get
- Healthcare, pension and potential bonus.
- 27 days of leave plus bank holidays, with the option to buy five additional days.
- Tax Saver Tickets, fitness centre and a subsidised cafeteria.
What You’ll Do
- Own the day-to-day management, optimisation and reporting of Google Ads activity across Shopping, Performance Max, Search, App and YouTube campaigns.
- Manage campaign budgets, performance targets and optimisation roadmaps aligned to business objectives and commercial priorities.
- Partner with the Performance Marketing Manager to shape strategic direction and identify future growth opportunities.
- Lead product feed management and optimisation through ProductsUp.
- Work with internal teams to enhance feeds, troubleshoot issues and improve product visibility and campaign effectiveness.
- Own Google Merchant Center operations, including compliance, feed health and resolution of product disapprovals and warnings.
- Partner with agencies and technology providers across Google Ads, ProductsUp and programmatic activity.
- Support planning, activation and optimisation of programmatic campaigns through Epsilon and other media partners.
- Deliver testing opportunities, monitor campaign performance and identify risks and optimisation areas.
- Report on campaign performance, tests and experiments, providing actionable insights and recommendations.
- Build and maintain dashboards, trackers and reporting frameworks.
- Stay current with emerging trends, AI capabilities, platform updates and opportunities in Google, feed management and programmatic advertising.
- Build relationships with stakeholders across Digital, Analytics, Technology, Trade and Creative teams.
- Support budget management, forecasting and invoice processing as required.
What You’ll Bring
- At least five years of performance marketing experience, including strong hands-on Google Ads campaign management.
- Strong understanding of Google Ads, including Shopping, Performance Max, Search, YouTube, Demand Gen and App campaigns.
- Experience managing product feeds and platforms such as ProductsUp, DataFeedWatch, Feedonomics or similar.
- Experience with Google Merchant Center and resolving feed quality and product data issues.
- Understanding of programmatic advertising and experience with DSPs, media agencies or programmatic partners.
- Strong analytical skills and the ability to translate data into business recommendations.
- Experience using Google Analytics 4 or similar analytics tools.
- Commercial focus and understanding of performance marketing KPIs.
- Experience managing testing frameworks and optimisation initiatives.
- Ability to manage multiple priorities in a fast-paced retail environment.
- Excellent stakeholder management and communication skills.
- Highly organised, proactive and comfortable working independently and cross-functionally.
- Passion for digital marketing, ecommerce, retail and emerging marketing technologies.
All offers of employment are subject to background checks, including right to work, reference and education checks and, for some roles, criminal and financial checks.