Senior Insights Analyst

Senior Insights Analyst

Job ID: JR-12062

Job status: Employee - Permanent

Category: Technology

Primark is seeking a Senior Insights Analyst to join its Applied Insights & Analytics team in Dublin. The role leads the delivery of high-impact commercial insight across Trading, Buying & Merchandising, Supply Chain, Retail Operations, Finance and Customer functions.

What you'll do

• Lead analytics and insight projects from problem definition through recommendations, actions and measurable business outcomes.
• Partner with Business Partners and senior stakeholders to shape analytical approaches and answer complex business questions.
• Use SQL, insight applications, BI tools and reporting outputs to interrogate data, identify trends and support decision-making.
• Develop and maintain dashboards, scorecards and reporting packs, translating findings into clear stories for senior and non-technical audiences.
• Support and mentor Insight Analysts through peer reviews, problem framing, storytelling and stakeholder engagement.
• Work with Data Engineers, Data Scientists, Governance teams and business stakeholders to deliver integrated analytics solutions.
• Drive adoption of analytics products and insight tools, contributing to prioritisation, process improvements, business engagement and change management.

What you'll bring

• 5–8 years of experience delivering analytics, reporting and business insight in retail, FMCG, grocery, apparel or other fast-paced consumer-focused environments.
• Strong SQL skills, including querying, joining and analysing large datasets.
• Hands-on experience with Power BI, Tableau and other reporting or insight platforms.
• Ability to translate complex business questions into clear narratives and practical recommendations.
• Strong understanding of KPI frameworks, performance reporting and value measurement.
• Experience partnering with stakeholders, influencing decisions and driving action through data-led recommendations.
• Experience supporting analytics transformation, reporting modernisation and prioritisation initiatives.

About Primark

Primark has grown from its first store in Dublin in 1969 to a business with more than £9bn turnover, over 80,000 colleagues and more than 440 stores in 17 countries.

Reasonable adjustments and accessibility support are available during the recruitment journey. Offers are subject to background checks, including right to work, reference, education and, for some roles, criminal and financial checks.