Senior Data Analyst CRM — Expert UNICA H/F

LCL is engaged in a major marketing transformation driven by digital and data. The CRM team coordinates the bank's commercial and relationship campaigns and is developing an industrial approach to customer relationship management based on automated analysis, improved targeting, and evolving CRM data architecture.

We are recruiting a Senior Data Analyst CRM — Expert UNICA, a hybrid profile working at the interface of data, marketing, and IT to accelerate analytical and technical maturity.

Responsibilities

• UNICA expertise and CRM architecture: Act as the team's UNICA technical expert, designing, structuring, and optimizing campaigns; translate business needs into technical specifications; contribute to CRM data architecture improvements; participate in platform evolution projects; and manage anomalies across the data ecosystem.
• Advanced analysis and targeting: Lead complex targeting using SQL, SQL Assistant, Dataiku, and UNICA. Analyze post-campaign performance, including open, click, conversion, ROI, and subscription rates. Develop campaigns using predictive approaches, enriched targeting, and A/B testing.
• Industrialization and automation: Optimize the existing industrialization system, improve the performance and robustness of the UNICA-connected campaign engine, and maintain reusable documentation for queries and workflows.

Profile

• Postgraduate degree or equivalent in Data Science, Statistics, Business Intelligence, or Quantitative Marketing.
• At least 3 to 5 years of CRM Data Analytics experience, ideally in banking or a large B2C company.
• Essential expertise with UNICA. Experience with Adobe Campaign or Salesforce Marketing Cloud is a plus.
• Experience working with IT and technical teams, including functional design, specifications, and testing.
• Experience with Big Data environments and analytics platforms; Dataiku is appreciated.

Skills and tools

• Strong analytical and synthesis skills, rigor, autonomy, initiative, and prioritization.
• Ability to work with technical and non-technical stakeholders in an evolving, agile, multidisciplinary environment.
• Expert knowledge of UNICA Campaign and good knowledge of SQL.
• Dataiku and Adobe Campaign or Salesforce Marketing Cloud knowledge is appreciated.
• Good knowledge of PowerBI or another data visualization tool; proficient with Microsoft Office.
• Proficiency in technical English for data querying.

LCL is part of the Crédit Agricole Group and supports six million retail and business customers in France. Its offers are open to persons with disabilities.