To be responsible to drive the brand forward for running in Los Angeles where Nike first connected with runners, even before our name, is a special honor.
Who We Are Looking For
The Running Brand Lead position is a part of the brand management team, which acts as the center of the marketing team leading and driving a strategic vision cross-functionally to connect with Nike’s target consumer. In Los Angeles, the running brand management team is responsible to create and execute that vision through on the ground events, digital storytelling, and relationships to impact the runners and communities we serve.
The Running Brand Lead will be a leader on the team responsible for driving seasonal marketing plans, including large-scale events, content production, and sponsorship agreements in a key global city. This role requires a proactive self-starter ready to dive in and lead seasonal marketing plans.
This position will office hybrid four days a week out of the Nike Los Angeles Headquarters in Playa Vista, California, and report to the LA Running Brand Director.
What You Will Work On
- Architect and execute seasonal marketing plans, leading the internal and external teams needed to accomplish them.
- Create strategic and long-term brand plans in partnership with the LA Running Brand Director.
- Maintain consistent connections with clubs, crews, partners, and community leaders.
- Lead and execute sponsor and partner agreements.
- Forge new relationships through city exploration and continued community outreach.
- Keep teams tracking toward internal and external timelines and goals, owning weekly meetings, master workback schedules, and run-of-shows.
- Work cross-functionally within the matrix to find solutions, stay integrated, and drive efficiency.
- Drive project recaps and teardown processes, tracking cumulative engagement and results to deliver insights that inform future work.
- Manage and track fiscal and seasonal budget allocation.
- Be on site to execute brand plans, including events, content shoots, and off-site meetings.
- Serve as the go-to expert on running products, communities, and authenticity.
- Stay active in local physical and digital running communities and share consumer insights with stakeholders.
- Recommend key marketing levers and provide input on opportunities for in-season adjustment.
The role may require weekend work or activations, meetings or events outside traditional working hours, and office days outside Monday–Thursday anchor days.
Who You Will Work With
Partners include the LA Brand Marketing team, Geo and Global Marketing Teams, Sports Marketing, Energy Marketing, Brand Creative, Integrated Media, Nike Communications and Media Relations, agency partners, and Social and Community Impact.
What You Bring
- Bachelor’s degree in Marketing, Business, Communications, or a related field; suitable combinations of education, experience, and training will be accepted.
- Preferred three to five years of marketing experience, including digital and/or experiential marketing, or a related field.
- Autonomous, entrepreneurial, and proactive work management style.
- Understanding of media and digital platforms.
- Strong relationship-building, problem-solving, communication, and task-management skills.
- Experience with public speaking and presenting work to larger groups.
- Knowledge of the Los Angeles market and running in general.
- Ability to travel up to 10% of the time.
NIKE, Inc. offers a generous total rewards package, a casual work environment, a diverse and inclusive culture, and opportunities for professional development. NIKE, Inc. is an equal opportunity employer.