Performance Marketing Specialist

Purpose & Overall Relevance for the Organization:

Fully support and drive the accelerated growth of the business conducted via adidas-owned eCommerce channels by leading Paid Search, Programmatic Display, Paid Social, and Audience Management activities.

Role & Responsibilities

• Devise and implement the Performance Marketing roadmap, including eCommerce Paid Search, Programmatic Display, Paid Social, Audience Management, and Affiliate Marketing.
• Manage the phasing and allocation of paid search and performance marketing budgets.
• Empower and coach Paid Search, Programmatic, and Audience Management teams to deliver against KPIs and customer acquisition goals.
• Ensure regular testing, reporting, optimization, and analysis across performance marketing activities.
• Drive top- and bottom-line growth to achieve sales, ROI, and total contribution goals.
• Collaborate with media agencies across Paid Search, Programmatic Display, Paid Social, and Audience Management.
• Work cross-functionally with Brand, eCommerce, and Retail stakeholders across Emerging Markets and global teams.
• Manage relationships with third-party partners for content creation, localization, feed management, and optimization.
• Process third-party vendor invoice reconciliation and approval accurately and on time.
• Monitor performance marketing best practices and implement new features where possible.
• Consolidate audience data across touchpoints to create a OneEM view.
• Conduct weekly, monthly, quarterly, and yearly cluster analytics deep dives covering .Com and App user journeys and milestones.
• Lead planning and budget/revenue forecasting.

Key Performance Indicators

• Paid Search, Programmatic Display, and Paid Social revenue and cost-of-sale targets.
• Audience Management efficacy.
• Marketing working budget allocation and phasing.
• Training and partnering with cluster resources.

Knowledge, Skills and Abilities

• Bachelor’s or Master’s degree required, with 3+ years of relevant digital marketing or PPC experience.
• Experience forecasting, planning, and managing large budgets across multiple channels, markets, and campaigns.
• Deep understanding of audience management, analytics, reporting, and optimization.
• Ability to lead digital marketing activity across multiple channels, markets, and languages.
• Experience coaching and developing teams and agencies.
• Hands-on experience managing high-volume growth targets for complex Paid Search and Programmatic campaigns.
• Ability to develop and maintain relationships with third-party partners.
• Working knowledge of Google AdWords, DoubleClick Campaign Manager, Adobe Analytics, Google Analytics, Facebook Advertising, and Programmatic Buying.
• Understanding of attribution modeling is valuable.
• Strong communication, analytical, organizational, and planning skills.
• Proficiency in written and spoken English.

About adidas

At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.