Marketing Specialist, Vans

Becoming part of Mercedes-Benz means finding your individual role and workspace to unleash your talents in a global automotive company striving towards sustainable luxury.

Mercedes-Benz Vans is looking for a Marketing Specialist to join its team for 12 months. The role will optimise Vans customer journeys, lead CRM strategy and Salesforce governance, and support data-driven customer communications across the business.

The team is based in Mulgrave, Melbourne. This hybrid role offers flexibility to work from refurbished offices and home.

Key duties and responsibilities

• Lead the strategic management, governance and optimisation of CRM and Salesforce for the Vans division.
• Own CRM operational initiatives, including business requirements, process optimisation, system enhancements and Salesforce usage across retailers and head office.
• Manage customer data, audience briefing and CRM data integrity to support marketing campaigns and customer journey communications.
• Oversee Salesforce Marketing Cloud customer journey communications, including agency coordination, audience selection, journey logic and performance optimisation.
• Define and lead the Vans one-to-one customer communications strategy, establishing the contact framework, content priorities and communication cadence across always-on customer journeys and campaign activity.
• Support online customer journey optimisation through website testing, user experience enhancements, lead flow management and accurate integration of customer data into CRM systems.
• Partner with local, regional, global, IT and agency stakeholders to deliver CRM initiatives, resolve issues and support ongoing CRM improvements.

Benefits

• Flexible working arrangements.
• Free on-site parking.
• Discounted car leasing and purchase options.
• Employee assistance programs and other health benefits.
• Employee recognition and reward programs.
• Learning and career development opportunities.
• Inclusive and diverse workplace culture.

This is a local contract role. Applicants must have a valid working visa for Australia or New Zealand for the entire length of the contract.

Contact: Mercedes-Benz Australia/Pacific Pty Ltd, 44 Lexia Place, 3170 Mulgrave. Email: careers_aunz@mercedes-benz.com.