Job Description
We’re looking for a digitally savvy, fashion-obsessed Marketing Manager to grow our brand presence across all channels in Spain. This role will play a leading part in delivering global integrated, full-funnel marketing campaigns in the Spanish market, spanning brand awareness, consideration, conversion, and retention activity.
Ideal for an ambitious marketer with 5+ years’ experience, this role blends digital execution with broader brand marketing, retail support, and cross-functional activation. You’ll work closely with the local Fashion Communications and Retail team to deliver campaigns that are innovative, insight-driven, and aligned with fashion-forward storytelling.
Key Responsibilities
Full-Funnel Campaign Delivery
- Support the planning and execution of market-wide, full-funnel marketing campaigns in Spain.
- Coordinate across brand, media, creative, PR, retail, and digital teams to ensure integrated delivery.
- Localise global campaign assets for the Spanish market, ensuring cultural relevance and fashion credibility.
- Manage timelines, campaign calendars, and cross-functional communication throughout the campaign period.
- Liaise with local retail and store teams to bring campaigns to life in-store and support retail activation.
- Track campaign results across awareness, engagement, traffic, and conversion metrics.
Digital Marketing & Campaign Execution
- Support the centralised digital team in planning, executing, and optimising digital marketing campaigns across paid social, search, display, and video.
- Assist in managing media budgets and work closely with media agencies to ensure best-in-class performance.
- Develop local campaign briefs that reflect brand tone, fashion trends, and local market insights.
Website Support
- Support the centralised digital team in coordinating content updates across product pages, homepages, and editorial sections.
- Support onsite storytelling for product launches, seasonal campaigns, and fashion edits.
- Work with the digital team to analyse traffic, onsite behaviour, and conversion data, translating it locally to educate teams.
Analytics & Reporting
- Track and report on marketing KPIs using analytics tools such as Google Analytics, Meta Ads Manager, and TikTok Ads Manager.
- Prepare performance insights and recommendations for the wider Spanish and centralised marketing teams.
- Monitor competitor activity and industry trends, especially within affordable fashion and family fashion retail.
General Brand Support
- Support PR initiatives, influencer activity, events, and seasonal campaign launches.
- Ensure all marketing materials are on-brand, cohesive, and fashion-credible.
- Collaborate with local retail teams to support in-store marketing needs and align on key campaign moments.
Required Skills & Experience
- 5+ years’ experience in marketing or digital marketing, ideally within fashion, beauty, retail, or lifestyle.
- Strong understanding of digital channels and social media platforms.
- Excellent copywriting skills and a feel for fashion-forward storytelling.
- High English level.
- Ability to analyse data and translate insights into actionable recommendations.
- Comfortable working in a fast-paced environment with multiple projects.
- Highly organised, proactive, and detail-oriented.
- Strong cross-functional communication skills.
Desirable Skills
- Experience with Adobe Creative Suite, Canva, or similar content creation tools.
- Basic understanding of paid media metrics including CTR, ROAS, CPA, and CPM.
- Knowledge of SEO or email marketing platforms.
- Passion for fashion trends, digital culture, and retail.
What Success Looks Like in This Role
- Seamless, coordinated delivery of Spain’s full-funnel marketing campaign.
- Consistent, high-quality execution across all channels.
- Data-driven decisions that improve campaign performance.
- Strong cross-team collaboration and positive stakeholder feedback.
- Measurable growth in brand awareness, engagement, and traffic in the Spanish market.
Al igual que nuestra moda, nuestra cultura se adapta a cada individuo. Nos esforzamos por crear un lugar de trabajo inclusivo donde las personas puedan ser ellas mismas, acceder a oportunidades y prosperar juntas.